← Back to designsDev research note · 3 October 2026
Case-study page: content and design research
The current PageTraffic page displays five older stories, some with repeated copy, and gives little help choosing a case relevant to the visitor’s business. The Dev preview selects 24 distinct campaign stories from the 26 supplied presentations and puts the metric, reporting basis, campaign context and method together. For the yoga studio and salon, the before-and-after traffic presentations provide stronger standalone stories than their separate ranking snapshots.
What other agencies do
| Source | Useful pattern | How this design applies it |
|---|---|---|
| Siege Media work library | Filters by industry and service; result-led headlines with a dedicated story page. | Niche filters and separate, readable story views. Five broad groups help visitors browse the 24 selected stories without implying that these are all the industries PageTraffic serves. |
| Victorious case studies | Explains the objective, SEO work and results rather than presenting a metric alone. | Each detail view follows challenge, work, measured result and limitations. |
| SEO.com case studies | Prominent outcome framing and clear route from the library to individual stories. | Result-led preview cards connect to detailed pages without burying the campaign context. |
Full deck collection
The 24 selected campaign stories are represented in this Dev review. The two companion ranking presentations remain source material but are no longer separate cards. Five broad filters group examples by home and property, health and wellness, retail and fashion, technology and apps, and business and industry. Each card names its specific industry. Service type appears in the detail story as campaign context rather than as the primary browsing route. These examples are a sample of PageTraffic’s work, not a complete industry list.
Publication check: These figures come from the supplied PPTX presentations. The design preview does not independently verify Google Search Console, Google Business Profile, dates, or client approval. Confirm the source exports, the right to publish each anonymized story, and any claim about campaign causation before moving this content to www.pagetraffic.com.
Publication notes for the full collection
| Decks | Current use | Reason or follow-up |
|---|---|---|
| 05 Yoga; 10 Salon | Kept as standalone stories | Both show before-and-after search performance. Decks 08 Yoga rankings and 09 Salon rankings cover the same clients and are not listed as separate case studies. |
| 11 Jewelry | Already selected; measurement note updated | The later period includes Diwali and wedding season. That context is now visible in the detail story. |
| 12 Luxury linens; 21 IT hardware; 22 Pond pumps | Included in the Dev preview | Distinct buying journeys and markets. Headline results use total Google clicks, with the four-query subset kept as supporting detail. |
| 13 Mattress; 14 Window shutters; 18 Diamond jewelry; 19 Fashion; 20 Tech store; 23 Medical furniture | Included as draft stories | These extend the range of home, fashion, technology and clinic-supply campaigns. Review client permission and source exports before public release. |
| 15 Numbing cream; 16 Pain-relief patches; 17 Supplements | Included as Dev drafts only | We report search traffic without product efficacy claims. Specialist review of health-product copy and evidence is needed before public release. |
| 24 TiEcon; 25 Sports app | Included as digital-marketing examples | They are paid/social campaigns, not SEO results. The 2013 event data is historical, and the app deck omits a reporting period for some metrics. |
| 26 Stamps & Seals | Included as a draft recovery story | The rounded traffic change comes from an older chart. Validate it with an analytics export and do not attribute international shipping to SEO. |
Deck copy issue: several ecommerce slides say the Google Search Console comparisons are three-month totals but caption a chart “Google clicks per month.” The preview consistently calls these three-month totals. Confirm the underlying exports and correct the PPTX artwork before public release.
SEO and content structure
- One clear H1 on the recommended index design: “SEO and digital marketing case studies with the numbers behind the work.”
- Distinct, descriptive H1s and title tags on individual stories; niche and channel are visible near the top. The yoga and salon campaigns each appear once in the collection.
- Searchable HTML text for the challenge, work and result. No important evidence is trapped in slide images.
- Result numbers always show a period and measurement basis. Clicks are not described as customers or revenue.
- The Dev preview is noindexed. After approval, the final case-study URLs can receive self-referencing canonicals, internal links from relevant service pages and appropriate Article schema where supported.
Design directions
- Editorial — dark, high-contrast hero and clean result cards. Strongest fit with the current PageTraffic redesign.
- Evidence board — light, analytic feel with quieter framing and squared cards.
- Magazine — bolder blue storytelling with a larger featured result.