Your website
Your products, services and expertise.
SEARCH EXPERTISE SINCE 2002.
Generative engine
optimization services.
Content and technical improvements for AI search.
Improve how AI search platforms find and understand your business.
Expert content
In-depth articles, guides and insights.
Relevant coverage
Mentions from trusted publications.
Business profiles
Accurate business information across platforms.
An informed answer.
HELP BUYERS FIND YOUR EXPERTISE ACROSS AI SEARCH
- ChatGPT
- Google AI Overviews
& AI Mode - Gemini
- Perplexity
- Bing / Copilot
- Claude
GENERATIVE ENGINE OPTIMIZATION
What is generative engine optimization?
Generative engine optimization (GEO) is the work of improving how your business and content appear in AI-generated answers. It covers the information on your website and the sources that describe your business elsewhere.
A useful answer may introduce your company, explain what you offer or cite a page from your website. Our GEO agency researches those opportunities, improves the content behind them and measures changes in your visibility. The goal is to help the right people discover your business while they are deciding who to contact.
AI model alignment
We examine the questions, answers and sources relevant to your market, then use those findings to guide your content and optimization.
Conversational relevance
We connect your expertise with the detailed questions customers ask about their needs, alternatives and next steps.
Structured intelligence
We make business information easier to follow through clear pages, consistent entities and accurate structured data.
A NEW PLACE TO BE DISCOVERED
Why GEO matters for your business.
A buyer can research a problem, compare providers and ask follow-up questions before opening a website. Being mentioned in that research gives your business another opportunity to enter the conversation. Clear, accurate information also helps people understand whether you are the right fit.
Your existing search presence still matters. We connect GEO with the content and technical work that supports your website, so the campaign builds on what your business already has.
Discuss Your GEO Campaign01
Research a need
What should I look for in a provider?
02
Compare the options
Which companies have relevant experience?
03
Make a decision
Is this company a good fit for my business?
Example buyer questions. Your campaign starts with research into your market.
THE WORK BEHIND YOUR GEO CAMPAIGN
What our GEO services include.
AI Overview optimization
Give your most useful pages a stronger foundation for discovery in Google's AI search features. We improve the content, internal links and technical access behind relevant answers, with your wider Google visibility in mind.
AI-friendly keyword research
Find the questions buyers ask when researching your services, comparing options or looking for a specialist. We connect that research with AI Prompt Optimization & Tracking and identify the pages that need better answers.
Topical authority building
Show the depth of your expertise. We plan related content around your services, fill meaningful gaps and refresh older pages with useful detail from your team. Each page has a clear purpose in the customer's research.
Structured data and knowledge graphs
Keep your company, services and other business entities accurately described. We check relevant structured data against the visible page content and improve the consistency of information customers can find about you.
Semantic SEO and entity optimization
Make your pages clear about what you do, who you help and how your services relate. We improve page structure and internal links, and resolve unclear or inconsistent descriptions that can confuse visitors.
Brand mentions and EEAT signals
Bring your expertise to relevant audiences beyond your website. Our team develops listicles and editorial guest content as separate deliverables, supported by research into useful publishers and sources. We also examine how your expertise and experience are presented.
BUILD ON YOUR SEARCH FOUNDATION
Traditional SEO and GEO. Connected work.
Both depend on useful content, accessible pages and evidence of expertise. GEO adds a closer look at the questions, sources and brand information appearing in generated answers.
| Campaign area | Traditional SEO | Generative engine optimization |
|---|---|---|
| Main focus | Help customers find relevant pages in search results. | Help customers encounter your business and expertise in generated answers. |
| Content research | Keywords, search intent and competing pages. | Buyer questions, generated answers and the sources cited. |
| Authority | Relevant links and evidence of expertise. | Relevant links, brand mentions and consistent business information across sources. |
| Measurement | Search visibility, website traffic and conversions. | AI mentions and citations, referral traffic and resulting enquiries. |
RESEARCH. IMPLEMENTATION. PROGRESS.
How our GEO
process works.
Your campaign starts with your business and the questions your customers ask. We turn that research into a plan of content, technical improvements and ongoing measurement.
Plan Your Next Steps- 01
Website analysis
We examine your website, current search performance and AI visibility. The audit identifies technical barriers, content gaps and inconsistent business information.
- 02
Natural language research
We research how customers ask about your services and compare providers. Relevant prompts and cited sources help us set the campaign priorities.
- 03
Content enhancement
We develop useful answers, strengthen service pages and refresh outdated content. Your team's knowledge gives the work the detail a generic article cannot provide.
- 04
Schema implementation
We add or correct relevant structured data and check it against the information on the page. Your business details should be clear and consistent.
- 05
Technical performance optimization
We address crawl access, indexation, internal linking and page experience. These improvements support the content customers and search systems need to find.
- 06
Track and refine
We follow changes in mentions, citations and identifiable AI referrals. Your monthly report explains the work completed and the priorities for the next month.
GEO METRICS WE TRACK
Track AI mentions, citations and referral traffic.
Mentions and citations show how your business appears in AI research. Website analytics help connect identifiable referrals with the actions people take next.
AI search visibility
Where your business appears in the answers to the prompts we track.
Brand mention frequency
How often your business is named, and which answers cite your website or other sources.
Referral traffic from LLMs
Visits that can be identified as coming from AI platforms in your website analytics.
Sentiment analysis
How the answers describe your business, including inaccurate or unhelpful information that needs attention.
Visibility on UGC platforms
Relevant discussions and community sources that appear in the answers we examine.
AI referral conversion rates
The enquiries and other tracked actions associated with identifiable AI referral visits.
AI VISIBILITY & MONTHLY REPORTING
GEO campaign reporting and management.
See which prompts are being tracked and where your brand appears. The AI Brand Visibility Dashboard supports your monthly reporting, alongside AI & LLM Click Tracking in GA.
We explain the visibility changes, the work completed and the next priorities. Your broader SEO campaign information stays connected through Digital Agency Dashboard.
AI Brand Visibility Dashboard
Prompt tracking
Brand visibility
AI referrals
Monthly progress
NATIONAL SEO PACKAGES
National SEO packages and pricing.
Choose a starting point for your campaign. We will recommend a plan after looking at your website, competitors and goals.
AI/AEO/GEO Optimization is included in Silver, Gold and Platinum. See the full comparison for the deliverables and monthly allowances.
NATIONAL SEO
Bronze
40 keywords
- 20 primary + 20 secondary keywords
- Technical & on-page SEO
- 1 website blog post / month
- 3 guest blog outreach / month
- Monthly reporting
NATIONAL SEO
Silver
70 keywords
- 35 primary + 35 secondary keywords
- Technical & on-page SEO
- 2 website blog posts / month
- 4 guest blog outreach / month
- 4 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Gold
100 keywords
- 50 primary + 50 secondary keywords
- Technical & on-page SEO
- 3 website blog posts / month
- 5 guest blog outreach / month
- 6 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Platinum
160 keywords
- 80 primary + 80 secondary keywords
- Technical & on-page SEO
- 4 website blog posts / month
- 8 guest blog outreach / month
- 10 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
View complete features comparison +
| SEO package features | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Key Features | ||||
| DAD Client Dashboard (24/7 Live Project Tracking) | ||||
| Total Keywords | 40 | 70 | 100 | 160 |
| Primary Keywords | 20 | 35 | 50 | 80 |
| Secondary Keywords | 20 | 35 | 50 | 80 |
| SEO Campaign Setup | ||||
| In-depth Site Analysis | ||||
| Content Duplicity Check | ||||
| Initial Backlinks analysis | ||||
| Google Penalty Check | ||||
| Mobile Usability Check | - | |||
| Data-driven Competitors Analysis | 1 | 2 | 3 | 5 |
| AI-powered Keyword Research | ||||
| Onsite Blog Setup | - | |||
| Toxic Backlinks Check & Disavow | ||||
| On-Page Optimization | ||||
| Title & Meta Tags Optimization | ||||
| Content Optimization | ||||
| Website Speed Optimization | ||||
| HTML Code Cleanup & Optimization | ||||
| Internal Link Structuring & Optimization | ||||
| Pages H tags Optimization | ||||
| Canonicalization/301 Redirect | ||||
| Schema Markup Implementation | ||||
| Image & Hyperlink Optimization | ||||
| Robots.txt Creation/Analysis | ||||
| Sitemap Creation | ||||
| Google & Bing Webmaster Tools Setup | ||||
| AI/AEO/GEO Optimization | ||||
| AI Prompt Optimization & Tracking | - | 4 | 6 | 10 |
| AEO audit -In-Depth Site Analysis | - | |||
| Transactional Keyword Research for AI Search | - | |||
| Keyword Mapping & Topic Clustering for AI Search | - | |||
| Website Content for Search, GEO & AI Overviews | - | 1 | 2 | 3 |
| Entity-Focused Rich Snippets for AI | - | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | - | 1 | 1 | 2 |
| Content Refresh for Outdated Pages | - | 2 | 3 | 5 |
| Listicle Writing & Publishing | - | 1 | 1 | 2 |
| Editorial Guest Blog Catered for AI Search | - | 1 | 2 | 3 |
| Increase Brand Mentions in AI | - | |||
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | - | |||
| Voice Search Optimization for Conversational AI | - | |||
| AI & LLM Click Tracking in GA | - | |||
| AI Brand Visibility Dashboard | - | |||
| Google Search Enhancements | ||||
| CTR Performance Optimization | - | - | ||
| Featured Snippets | - | - | - | |
| Breadcrumbs Enhancement | - | |||
| FAQs Enhancement | - | |||
| Videos Enhancement | - | |||
| Logo Enhancement | ||||
| Rich Snippets | - | - | ||
| Thumbnails Enhancement | - | - | ||
| Conversion Tracking | ||||
| Google Analytics Setup & Integration | ||||
| Retargeting Setup | - | |||
| Google Ads Management NEW | Optional add-on | Optional add-on | ||
| Call Tracking | Optional add-on | Optional add-on | Optional add-on | |
| Heatmap | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Scroll Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Click Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Eye-Tracking Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Record Visitors | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Link Building (Per month) | ||||
| Website Blog Writing & Promotion | 1 | 2 | 3 | 4 |
| Informational Content Writing & Submission | 2 | 2 | 3 | 4 |
| Press Release Writing & Distribution | 2 | 3 | 4 | 5 |
| Q&A Posting NEW | ||||
| Business Listings | 5 | 10 | 10 | 15 |
| DOC/PDF Submission | ||||
| Infographic Creation & Distribution NEW | 1 every second month | 1 | 1 | 1 |
| Premium Links (Per month) | ||||
| Guest Blog Outreach | 3 | 4 | 5 | 8 |
| Premium PR Distribution NEW | 1 | 1 | 2 | 2 |
| Competitor Link Building | - | |||
| Broken Link Building | - | - | ||
| Podcast Distribution | - | |||
| Social Media Marketing (Per month) | ||||
| Facebook Page Setup | ||||
| X (Formerly Twitter) Account Creation | ||||
| Unique Social Media Posting NEW | 4 | 6 | 6 | 8 |
| Facebook Ads Management NEW | Optional add-on | Optional add-on | Optional add-on | Optional add-on |
| Pinterest Creation + Optimization NEW | - | |||
| Custom Pinboards + Pin images NEW | - | 2 | 2 | 3 |
| Video Marketing (Per month) | ||||
| Voiceover Video Creation + Distribution | - | - | 1 | 1 |
| Youtube Channel Creation NEW | ||||
| Video / PPT Creation + Distribution NEW | 1 | 1 | 2 | 3 |
| Monthly Reporting | ||||
| Search Engine Rank Report | ||||
| SEO Reports | ||||
| Google Analytics Analysis Report | ||||
| Activity Report | ||||
| Monthly Action Plan | ||||
| AI visibility reporting | - | Monthly | Monthly | Monthly |
| Customer Support | ||||
| Email/Chat/Online | ||||
| 24/7 Live Project Tracking | ||||
WHY PAGETRAFFIC
A GEO agency with search experience behind it.
PageTraffic has worked in search since 2002. Our specialists bring that experience to the technical, content and outreach work in your GEO campaign. You have a team to speak to and a plan that connects the research with what gets done.
We handle the ongoing work while you stay focused on your business. As your services or target markets grow, we can revisit the scope and the questions your campaign needs to address.
An experienced SEO team
Technical specialists, writers and campaign managers work around the same priorities.
Your business knowledge
We draw on your expertise to make the content specific to your services and customers.
Monthly progress reports
Follow the work completed and discuss what your campaign needs next.
Our SEO work featured on
THE PEOPLE BEHIND THE PARTNERSHIPS
What clients say about working with us.
Hear from PageTraffic clients about the team and SEO work behind their campaigns.
Unlike other SEO companies, with you I know exactly what work is being done, with other companies you just hoped that they were doing what they said they were going to do!
The work.
The communication.
The partnership.
Existing PageTraffic SEO client feedback.
Is GEO replacing traditional SEO completely?
Not replacing but enhancing it. GEO evolves SEO for the AI age. You still need traditional SEO fundamentals, but GEO ensures your content thrives in AI Overviews, conversational results, and generative search responses.
What is the difference between SEO AEO, and GEO?
SEO focuses on traditional search engine optimization, while AEO targets answer engines for featured snippets. GEO specifically optimizes for how AI engines pull, synthesize and present information in generated responses.
What exactly is Generative AI Optimization?
It's about designing content that ranks in AI-generated outputs rather than just static search results. This means structuring information so AI models can easily understand cite and recommend your content.
How does the GEO process actually work?
It uses AI-focused content strategies, semantic data structuring, and user intent mapping to boost discoverability across AI engines like ChatGPT, Bard, and Gemini through systematic optimization approaches.
What are the main benefits of implementing GEO?
Higher AI visibility across platforms, greater zero-click presence, increased trust through snippet inclusion, better voice-search alignment and improved brand authority in AI-generated responses.
How do you measure Generative Engine Optimization success?
Track AI mentions snippet inclusion rates, prompt matching accuracy, conversion metrics from AI referrals and overall brand visibility in generative search results across multiple platforms.
INSIGHTS FROM OUR TEAM
The PageTraffic Blog
YOUR NEXT STEP
Let's find your GEO opportunities.
Tell us about your business, website and the customers you want to reach. We will discuss your current visibility and recommend the research, content and optimization your campaign needs.
Call 800-718-7603Get Your Growth Plan
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