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SEARCH EXPERTISE SINCE 2002

SEO audit services.

Know the problem. Plan the fix.

It’s time to stop getting SEO audits from SEMRush and Ahrefs. You deserve a real, actionable audit – no automation or software PDF!

Crawl data. Expert analysis. A clear plan
for Google and AI search.

Website audit

ILLUSTRATIVE REPORT

Important pages return 404 errors.

Evidence:
Crawl + URL history

Priority:
Restore access

Map old URLs to relevant pages.

Implement redirects.
Check the destinations.

Illustrative example. Your report reflects your website.
Manual specialist analysisPrioritized audit reportConsultation and support

Trusted by businesses with ambitious search goals.

GupShup
HCL
MyRaymond
Tata
HolidayIQ
Intuit

WHEN SEO AUDIT BECOMES ESSENTIAL

What is an SEO audit?

An SEO audit examines how well your website supports organic search. It identifies the technical issues, content weaknesses and missed opportunities that may be limiting your visibility and enquiries.

PageTraffic investigates the evidence behind those problems. You receive findings, explanations and a prioritized action plan, followed by a consultation to help you decide what happens next.

Hands reviewing a website architecture audit and page hierarchy
Evidence. Explanation. A prioritized action plan.
01

Rankings are slipping

Find out whether technical faults, content gaps or changes in the search results are affecting your priority pages.

02

Traffic has stopped growing

Examine which pages and queries have lost momentum and where your competitors are gaining ground.

03

Visits are not becoming enquiries

Look at the relevance of your traffic and the obstacles visitors encounter before they contact you or buy.

04

A launch or migration is coming

Check the SEO risks before a site change, or investigate missing redirects and lost pages after the move.

OUR SEO AUDITING SERVICES

The work behind your audit.

Choose your audit scope

Technical SEO audit

Our specialists examine 200+ parameters across crawling, indexing, site architecture and performance. The report connects each important issue with the affected URLs and a recommended fix.

PagesInternal linksCrawl & access

Keyword gap audit

Find relevant searches your competitors reach and your website misses. We assess query intent and existing page coverage, then identify the pages to improve or create.

Onsite content quality audit

Understand where your content needs more substance, a clearer purpose or consolidation. We examine relevance, duplication, page targeting and how well important pages answer customer questions.

Traffic loss diagnosis

Trace the timing and extent of a decline using your analytics, Search Console and website history. We investigate page changes, indexing problems and other possible causes before recommending action.

Backlinks profile audit

Understand the links supporting your website and the areas that need attention. We assess referring sites, anchor text, link growth and competitor gaps to guide your authority work.

New website launch or migration audit

Protect the search value of existing pages when URLs, platforms or site structures change. We examine redirects, metadata, internal links and indexation before or after a move.

AI SEO, AEO & GEO audit

Assess your content and brand presence across AI search. We examine answer coverage, entity information and selected search prompts, alongside the technical foundations that help search systems access your pages.

Migration Recovery Dossier, audit findings and recovery plan
187%

Increase in organic traffic after the audit and fixes.

Migration issues
Audit findings
Recovery work
404 errors
301 redirects
Metadata restored

AN SEO AUDIT. A RECOVERY PLAN.

SEO recovery after a website migration.

A platform migration left this client's website with thousands of 404 errors and missing metadata. Our audit identified the gaps. The recovery work included a 301 redirect plan and restoring the previous meta information and tags.

Request the full case study

Source: PageTraffic's published SEO audit case study.

WHAT WE INVESTIGATE

SEO issues we investigate.

We examine how your website is built, how people use it and how search engines reach its pages. These are the areas we investigate when defining the work.

PagesInternal linksCrawl & access

01Site structure

02Analytics implementation

03Search engine indexing

04Keyword targeting

05Crawlability and accessibility

06Broken links

07Mobile friendliness

08Duplicate and thin content

09Internal linking

10Penalty risk and cleanup

11Technical issues

12Ranking drops

13Site security

14Page speed and load time

View the detailed SEO audit checklist +

Accessibility

Image alt text, mobile usability and layout shifts.

Content

Titles, meta descriptions, headings, content depth, duplicate and thin pages.

Crawling and indexing

Canonical URLs, crawl access, sitemap accuracy and indexation.

Images

Broken image URLs, oversized files, alt text and redirects.

Internal and external links

Broken destinations, redirects and internal linking opportunities.

Localization

Language attributes, hreflang validity and international URL consistency.

Performance

Core Web Vitals, slow pages and large HTML or CSS resources.

JavaScript and CSS

Broken, oversized and redirected script or stylesheet resources.

Security

HTTPS, mixed content and internal links to insecure URLs.

Social tags

Open Graph and Twitter Card metadata.

Structured data

Markup validity, relevant types and consistency with visible content.

Backlinks

Referring site quality, link growth, anchor text and competitor gaps.

Discuss the areas your website needs us to investigate.

Request Your Audit Scope

WHAT TO EXPECT

Your SEO audit. Step by step.

01Website goals notebook

Start with your website and goals

Tell us what has changed, what concerns you and where you want the business to grow. We agree the audit scope and request the access needed for the work.

02Website architecture analysis

Investigate and prioritize

Our specialists examine your website, analytics and Search Console data. We assess technical SEO, content and authority alongside AI search readiness. Comprehensive audits also assess selected prompts and competitor AI visibility.

03Reviewing audit findings and recommendations

Walk through the findings

We explain the issues, answer your questions and discuss the next steps with your team. You can implement the recommendations internally or ask PageTraffic for separate implementation support.

THE DELIVERABLES

Findings your
team can act on.

Your audit brings the evidence and recommendations together. We explain the findings and help you work through the priorities.

Reporting sheets and documents

Site crawl data, important findings and prioritized recommendations, with affected URLs and proposed solutions. AI search findings are included; comprehensive audits also document the prompt, citation and competitor analysis.

Dedicated consultation and support

A walkthrough with your SEO consultant, answers to your team's questions and guidance on implementation. Our team can also quote for carrying out the fixes.

ILLUSTRATIVE REPORT

THE REPORT STRUCTURE

01

What we found

02

Affected pages

03

Why it matters

04

What to do next

CHOOSE THE RIGHT AUDIT SCOPE

An audit matched to your website.

Start with your website's technical health and page quality, or investigate a wider set of search problems. We will confirm the scope before the audit begins.

Standard SEO audit

For technical health and on-page priorities.

  • 200+ manually reviewed parameters
  • Technical SEO and website health
  • On-page content quality
  • AI SEO, AEO & GEO readiness checks
  • Prioritized fix list
Discuss This Audit

Comprehensive SEO audit

For deeper analysis of complex sites or lost performance.

  • Everything in the standard audit
  • Backlink profile analysis
  • Keyword gap mapping
  • Traffic loss diagnosis
  • Migration risk review
  • AI prompt, citation and competitor analysis
Discuss This Audit

SEO and AI search, in the same audit.

Standard includes AI readiness checks. Comprehensive adds deeper visibility and competitor analysis.

Talk to our team

Implementation support is available separately.

NATIONAL SEO PACKAGES

SEO packages and pricing.

Choose a starting point for your campaign. We will recommend a plan after looking at your website, competitors and goals.

AI/AEO/GEO Optimization is included in Silver, Gold and Platinum. See the full comparison for the deliverables and monthly allowances.

NATIONAL SEO

Bronze

40 keywords

  • 20 primary + 20 secondary keywords
  • Technical & on-page SEO
  • 1 website blog post / month
  • 3 guest blog outreach / month
  • Monthly reporting
Request this plan

NATIONAL SEO

Silver

70 keywords

  • 35 primary + 35 secondary keywords
  • Technical & on-page SEO
  • 2 website blog posts / month
  • 4 guest blog outreach / month
  • 4 AI Prompt Optimization & Tracking
  • Website Content for Search, GEO & AI Overviews
  • AI Brand Visibility Dashboard
  • Monthly reporting
Request this plan

NATIONAL SEO

Gold

100 keywords

  • 50 primary + 50 secondary keywords
  • Technical & on-page SEO
  • 3 website blog posts / month
  • 5 guest blog outreach / month
  • 6 AI Prompt Optimization & Tracking
  • Website Content for Search, GEO & AI Overviews
  • AI Brand Visibility Dashboard
  • Monthly reporting
Request this plan

NATIONAL SEO

Platinum

160 keywords

  • 80 primary + 80 secondary keywords
  • Technical & on-page SEO
  • 4 website blog posts / month
  • 8 guest blog outreach / month
  • 10 AI Prompt Optimization & Tracking
  • Website Content for Search, GEO & AI Overviews
  • AI Brand Visibility Dashboard
  • Monthly reporting
Request this plan
View complete features comparison +
National SEO package comparison: Bronze, Silver, Gold and Platinum
SEO package featuresBronzeSilverGoldPlatinum
Key Features
DAD Client Dashboard (24/7 Live Project Tracking)
Total Keywords
40
70
100
160
Primary Keywords
20
35
50
80
Secondary Keywords
20
35
50
80
SEO Campaign Setup
In-depth Site Analysis
Content Duplicity Check
Initial Backlinks analysis
Google Penalty Check
Mobile Usability Check
-
Data-driven Competitors Analysis
1
2
3
5
AI-powered Keyword Research
Onsite Blog Setup
-
Toxic Backlinks Check & Disavow
On-Page Optimization
Title & Meta Tags Optimization
Content Optimization
Website Speed Optimization
HTML Code Cleanup & Optimization
Internal Link Structuring & Optimization
Pages H tags Optimization
Canonicalization/301 Redirect
Schema Markup Implementation
Image & Hyperlink Optimization
Robots.txt Creation/Analysis
Sitemap Creation
Google & Bing Webmaster Tools Setup
AI/AEO/GEO Optimization
AI Prompt Optimization & Tracking
-
4
6
10
AEO audit -In-Depth Site Analysis
-
Transactional Keyword Research for AI Search
-
Keyword Mapping & Topic Clustering for AI Search
-
Website Content for Search, GEO & AI Overviews
-
1
2
3
Entity-Focused Rich Snippets for AI
-
Up to 4 Pages
Up to 6 Pages
Up to 10 Pages
Q&As Tailored to Rank in AI Overviews
-
1
1
2
Content Refresh for Outdated Pages
-
2
3
5
Listicle Writing & Publishing
-
1
1
2
Editorial Guest Blog Catered for AI Search
-
1
2
3
Increase Brand Mentions in AI
-
EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness)
-
Voice Search Optimization for Conversational AI
-
AI & LLM Click Tracking in GA
-
AI Brand Visibility Dashboard-
Google Search Enhancements
CTR Performance Optimization
-
-
Featured Snippets
-
-
-
Breadcrumbs Enhancement
-
FAQs Enhancement
-
Videos Enhancement
-
Logo Enhancement
Rich Snippets
-
-
Thumbnails Enhancement
-
-
Conversion Tracking
Google Analytics Setup & Integration
Retargeting Setup
-
Google Ads Management NEW
Optional add-on
Optional add-on
Call Tracking
Optional add-on
Optional add-on
Optional add-on
Heatmap
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Scroll Maps
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Click Maps
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Eye-Tracking Maps
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Record Visitors
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Link Building (Per month)
Website Blog Writing & Promotion
1
2
3
4
Informational Content Writing & Submission
2
2
3
4
Press Release Writing & Distribution
2
3
4
5
Q&A Posting NEW
Business Listings
5
10
10
15
DOC/PDF Submission
Infographic Creation & Distribution NEW
1 every second month
1
1
1
Premium Links (Per month)
Guest Blog Outreach
3
4
5
8
Premium PR Distribution NEW
1
1
2
2
Competitor Link Building
-
Broken Link Building
-
-
Podcast Distribution
-
Social Media Marketing (Per month)
Facebook Page Setup
X (Formerly Twitter) Account Creation
Unique Social Media Posting NEW
4
6
6
8
Facebook Ads Management NEW
Optional add-on
Optional add-on
Optional add-on
Optional add-on
Pinterest Creation + Optimization NEW
-
Custom Pinboards + Pin images NEW
-
2
2
3
Video Marketing (Per month)
Voiceover Video Creation + Distribution
-
-
1
1
Youtube Channel Creation NEW
Video / PPT Creation + Distribution NEW
1
1
2
3
Monthly Reporting
Search Engine Rank Report
SEO Reports
Google Analytics Analysis Report
Activity Report
Monthly Action Plan
AI visibility reporting-MonthlyMonthlyMonthly
Customer Support
Email/Chat/Online
24/7 Live Project Tracking

WHAT AN SEO AUDIT HELPS YOU DO

Make better decisions
about your website.

Specialist presenting an SEO audit priorities checklist

Technical issues to resolve

Identify problems that stop search engines from reaching or understanding important pages.

More relevant search opportunities

Find gaps in page targeting and content that can attract potential customers.

A better website experience

Understand where mobile usability, accessibility and performance need attention.

A picture of website health

See how problems connect across your templates, content and site structure.

Clarity on search visibility

Examine the pages search engines can find, index and show to users.

A baseline for future SEO work

Use the findings to set priorities and assess progress after implementation.

A closer look at backlinks

Understand your referring sites, anchor text and gaps against competitors.

Content worth improving

Identify outdated, thin or overlapping pages and the topics your audience needs.

WHY PAGETRAFFIC

Why PageTraffic for your SEO audit?

We have worked in search since 2002. Our specialists bring that experience to the details of your website, its history and the results you need.

The audit gives your team a clear starting point. We explain the reasoning behind our recommendations and help you understand which changes deserve attention first.

A clear place to start

Know which issues matter to your website and which work should come first.

Manual analysis by SEO specialists

Our team interprets crawl and performance data, checks the evidence and writes the recommendations.

Priorities your team can follow

The report sets out affected pages, the reason for each recommendation and the work needed.

An audit built around your website

We consider your platform, site size, search history and business goals when defining the scope.

Help with implementation

Bring the findings to your developers or ask our team to quote for the fixes.

People available to explain the work

A dedicated consultant helps you understand the report and answers your team's questions.

Meet the team

THE PEOPLE BEHIND THE PARTNERSHIPS

What clients say about working with us.

Hear from clients who brought their websites to PageTraffic for an SEO audit.

PageTraffic has provided me with an SEO audit that was very through. They explained in detail what needs to be fixed on my site and why. The results have been impressive, my website has seen a significant increase in organic traffic. I highly recommend PageTraffic!
J
JoshuaPageTraffic client
I am very satisfied with the results that PageTraffic has been able to achieve for my website. Their SEO audit was very comprehensive and their team is knowledgeable in the latest SEO techniques. I would definitely recommend them to anyone looking to improve their website’s ranking on Google.
PR
Poonam RawatPageTraffic client
The team at PageTraffic is very knowledgeable in the latest SEO techniques and provided me with a comprehensive SEO audit of my website that has help improve my website's ranking on Google.
RM
Rahul MehraPageTraffic client

SEO AUDIT QUESTIONS

Your SEO audit
questions.

Speak to our team

What is an SEO audit?

+

An SEO audit is a process by which a website can be evaluated for its search engine optimization (SEO) effectiveness. The goals of an SEO audit are to identify and correct any problems that are preventing a website from achieving a high ranking in search engine results pages (SERPs), and to improve the overall visibility and organic search traffic to the site. A website’s SEO can be evaluated on the basis of numerous factors, including.

  • On-page optimization
  • PageSpeed
  • Off-page optimization
  • Content

How long does an SEO audit take?

+

Every website is different and the amount of time required for an SEO audit will vary depending on the unique factors of your website which includes number of pages, content lenght etc and the type of Audit you subscribe for. There are two primary factors that influence how long the audit will take. The first factor is the size of your website. Really large websites require lengthy audits because there are more pages to analyze and make considerations around.

There are also more complex considerations around how to structure the website and the main navigation as there are a large number of pages to include. This also applies to analyzing which pages should remain on the site, and which should be removed or reworked. However, on average, you can expect the process to take between 1 and 6 weeks.

How does an SEO audit service differ from a SEO audit tool?

+

Both services and tools give you insight into your website’s SEO health. However, an SEO audit service is more comprehensive and detailed than a SEO audit tool, because it is carried out by a specialist who has experience in SEO analysis. An audit service will provide more insights into both on-site and off-site SEO issues. Additionally, a professional audit service will offer recommendations for improvements based on their analysis, whereas a tool will typically only offer suggestions for improvement based on its analysis.

An SEO audit tool is intended to be used by anyone who has basic knowledge of SEO. It provides a broad overview of the health of your website’s SEO and makes suggestions for improvement based on its analysis. An SEO audit tool can be helpful for identifying potential issues with your website’s SEO, but it should not be considered a substitute for an experienced professional’s analysis.

Can you fix the items in my report?

+

Yes, we can certainly help you fix these issues at an extra cost In addition to our PageTraffic SEO Audit services, we also offer a variety of other optimization services that can help improve your website’s performance and visibility.

Can I do my own SEO audit?

+

You can. For a site under about fifty pages, a free crawler and Search Console will find most of what matters. Paid audits earn their fee on bigger sites, where the problem is not finding issues but choosing which of several hundred deserve developer time.

  • Free tools return a scored list. They will not tell you which issues are holding back the pages that make you money.
  • Sites with faceted navigation, JavaScript rendering, several markets, or a migration in their history routinely carry problems no automated crawler surfaces.
  • If a free scan is what you need right now, run one. Commission a paid audit when you have more findings than you have capacity to fix.

How Much Does an SEO Audit Cost?

+

Standard and comprehensive SEO audits are available. Contact us for a proposal based on your website and the audit scope.

  • The standard audit covers technical health, on-page quality, and a prioritized fix list across 200+ manually reviewed parameters.
  • The comprehensive audit adds backlink profile analysis, keyword gap mapping, traffic loss diagnosis, and migration risk review.

Turnaround runs one to six weeks depending on site size. If you want the fixes shipped rather than specified, implementation support is available separately.

How do you do an SEO audit?

+

Our SEO audit begins with a SWOT analysis of your website based on non-brand organic opportunities. The SWOT analysis identifies your website’s strengths, difficulties, opportunities, and threats in relation to organic presence. It is based on our approach to SEO and what we’ve identified as the most important ranking factors. We believe that relevancy, technical health, and authority are the three most critical SEO components.

After we review your website’s performance on these three pillars, we are able to identify where your website’s strengths and weaknesses lie. This allows us to develop a custom SEO plan that is tailored to your individual needs. By employing a holistic approach, we can help you achieve long-term organic search success.

How often should you get an SEO audit?

+

An SEO audit is an important part of any website’s maintenance plan. While a comprehensive audit is typically done by an expert, a simple crawl, analysis, and report can be accomplished by anyone. It’s important for businesses to know whether their site is optimized for search engines so that they can continue to attract potential customers.

A reliable audit will perform a variety of tasks including reviewing links, evaluating on-page elements, checking page speed, and identifying missing meta data. It will then provide recommendations for improvement based on the results of these tasks.

Depending on the size and complexity of a website, it may need to be audited every few months or even more often. A site with a lot of content or a large number of pages may need to be audited more often to ensure that changes are being implemented quickly and effectively. Conversely, a small site may only need to be audited once a year to ensure that it’s still meeting the needs of its users.

While audits are very important to keep your website up-to-date and competitive, they should be done by experts to ensure that your site is being optimized as best as possible.

How Do I Choose a Website Audit SEO Agency?

+

While there are many SEO agencies and freelancers who claim to audit your website, not all will be able to do so effectively. Choosing the right company is essential if you want to get the most out of your audit. Here are a few things to keep in mind:

To choose a website audit SEO agency, you need to consider several factors. First, you need to make sure that the company is reputable and has a proven track record of success. You should also look for companies that offer transparent pricing and quick turnaround times. Additionally, you should be wary of companies that promise unrealistic results or guarantee first page rankings. Lastly, you should choose a company that offers personalized service and can provide value beyond just an audit.

Hiring an SEO audit company in India

+

An SEO audit from an India-based agency usually costs 40 to 70 percent less than the US equivalent for the same scope. An audit is a fixed deliverable rather than an ongoing retainer, which makes it a cheap way to test an offshore agency before you commit to anything bigger.

  • PageTraffic is India-based with a Chicago office, so US clients contract and escalate stateside while the audit runs at Indian delivery cost.
  • The deliverable does not change with the analyst's location. Crawl data, index coverage, and Core Web Vitals are the same numbers everywhere.
  • A $499 audit with a ranked fix list is a defined, finite commitment. Judge the agency on that before anyone discusses a retainer.

YOUR NEXT STEP

Find out what your website needs next.

Share your website and the issues you want to investigate. Our team will recommend an audit scope and explain the report, consultation and implementation options.

Call 800-718-7603

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