Compete in the local pack
Give your business a stronger foundation for the map results customers see when they search for nearby services.
Home / Google Maps SEO
SEARCH EXPERTISE SINCE 2002.
Google Maps SEO services.
Google Maps visibility, profile improvements and reporting.
Help nearby customers find your business in Google Maps and local search. Our Google Maps SEO services cover Google Business Profile optimization, service and location pages, citations, review guidance and monthly reporting, with calls and website enquiries tracked where available.
The right service. Close to home.
Your business, easier to find.
Relevant services. Accurate information.
Calls
Directions
Website visits
Google Business Profile optimization Monthly reporting Digital Agency Dashboard
YOUR CUSTOMERS ARE SEARCHING NEARBY
A local search can become your next customer.
A customer looking for a nearby service often needs an answer now. If your profile has the wrong hours, misses a key service or leads to an unhelpful page, that customer can move on before you get a chance to speak.
Google Maps marketing connects your business information with the searches that matter in your area. We focus on the profile, pages and local signals behind that visibility, then measure how your presence changes.
Make the next call easier
Keep your services, contact details and opening hours clear so an interested customer knows how and when to reach you.
Reach relevant local customers
Focus on the services you provide and the places you serve, with keyword research grounded in your local market.
Get found beyond your business name
Help people discover you while searching for a service, even when they have not heard of your business before.
Build another route to enquiries
Develop your organic Maps presence alongside your other marketing, so paid advertising is not your only source of new enquiries.
Help customers choose with confidence
Connect an informative profile with useful website pages. Make it easier to understand your offer before calling, booking or visiting.
WHAT YOUR CAMPAIGN COVERS
Your profile, website
and local presence.
Local search audit and competitor research
Find the gaps in your profile, website and local presence. We examine competing listings and use the findings to decide where your campaign needs attention first.
Profile and category optimization
Show customers what you do and where you do it. We optimize your Google Business Profile categories, services, business details and description around your actual business.
Google Business Profile posts
Keep customers informed with relevant updates about your business. Your package sets out the monthly post allowance, from four posts to twelve.
Local citations and business listings
Give customers consistent business information wherever they find you. We work on local and hyperlocal citations, supported by business data aggregator submissions.
Local website and schema optimization
Support your profile with useful pages. All four packages include on-page optimization for up to five pages, schema markup, code cleanup and internal link improvements.
Content and local link building
Strengthen the connection between your business and its market. Monthly deliverables include blog posts, guest posts with map embeds, local press releases and link building.
Geo-grid rank tracking
See how your Google Maps visibility varies across the area around your business. Grid tracking adds location context to the keywords in your campaign.
Monthly reporting and support
Follow your keyword rankings, geo-grid tracking and citation accuracy in monthly reports. Speak to our team by email, chat or phone when you need help.
HOW LOCAL DISCOVERY WORKS
How customers find businesses in local search.
Google describes local rankings through relevance, distance and prominence. Your campaign needs to account for all three.
Relevance
How well your profile matches the search. Complete categories, services and business information help explain what you offer.
Distance
How far the business is from the searcher. Geo-grid tracking helps you see how visibility changes across different locations.
Prominence
How well-known the business is. Google considers signals such as links and reviews alongside other information about your business.
WHEN CUSTOMERS ASK
Who can help me with this?
Useful answers can introduce your business.
AI SEO, AEO & GEO FOR LOCAL DISCOVERY
Nearby searches
now include
AI answers.
A customer might ask ChatGPT for local options, use Gemini to research a service or compare businesses through Google AI Overviews. Useful service pages and consistent business information give those searches more to work with.
Extend your campaign with our optional AI/AEO/GEO Optimization add-ons. They cover AI Prompt Optimization & Tracking, content for AI search, brand mentions and monthly AI visibility reporting.
Explore AI Optimization
Google AI Overviews & AI Mode
ChatGPT
Google Gemini
PerplexityAI search work is available as an add-on to your SEO plan.
PAGETRAFFIC CASE STUDY
From unknown to
200+ GMB calls
per month.
The local SEO campaign featured on our Google Maps page combined website, citation and link building work.
- Content silos and internal linking
- Advanced schema markup
- Niche and local citations and brand mentions
- Tiered links for stacked signal creation
- Local and news links
WHAT TO EXPECT
Our Google Maps SEO process.
From setup to monthly progress.
SETUP YOUR FOUNDATION
Research local keywords
Start with the services customers search for in your market. Each Google Maps plan covers five primary and five secondary keywords.
Study your Maps competitors
Look at the businesses appearing for your target searches. We compare profiles, categories, websites and local signals to set campaign priorities.
Set up and optimize your profile
Work on your business details, categories, services and profile content. Your Google Business Profile should accurately represent the business customers will contact.
Audit your citations
Check your business listings for inconsistent information and gaps. Use those findings to guide citation work and keep your contact details aligned.
MONTHLY PROGRESS
Improve your local website pages
Optimize up to five pages for local presence, including titles, headings and internal links. Give visitors useful information about your services.
Implement schema markup
Add structured business information to relevant pages, based on the details visible on your website. Keep the markup consistent with your business.
Publish useful content
Deliver GBP posts, blog content and other publishing work at the level in your package. Optional AI work adds content and questions for AI search.
Build links and report progress
Carry out local link building and outreach, then report on rankings, grid visibility and citation accuracy each month. Use the findings to plan the next work.
LOCAL SEO PACKAGES
Local SEO packages with AEO & GEO.
Choose the level of support your business needs. Compare the monthly work, then request a proposal for your location and market.
One location per plan. Need more? Talk to us about your locations.
GOOGLE MAPS + LOCAL SEARCH + AI
Local Essentials
Build your local presence with regular profile and content work.
- 10 priority local keywords
- Up to 5 pages optimized at setup
- 4 GBP posts per month
- Website Content for Search, GEO & AI Overviews (1)
- 5 AI Prompt Optimization & Tracking
- 1 Listicle Writing & Publishing
- 1 Editorial Guest Blog Catered for AI Search
- Monthly reporting
GOOGLE MAPS + LOCAL SEARCH + AI
Local Growth
Support a busier local campaign with more content and publishing.
- 20 priority local keywords
- Up to 10 pages optimized at setup
- 8 GBP posts per month
- Website Content for Search, GEO & AI Overviews (2)
- 10 AI Prompt Optimization & Tracking
- 1 Listicle Writing & Publishing
- 2 Editorial Guest Blog Catered for AI Search
- Monthly reporting
GOOGLE MAPS + LOCAL SEARCH + AI
Local Authority
Increase monthly content, outreach and monitoring for a competitive market.
- 30 priority local keywords
- Up to 15 pages optimized at setup
- 12 GBP posts per month
- Website Content for Search, GEO & AI Overviews (3)
- 15 AI Prompt Optimization & Tracking
- 2 Listicle Writing & Publishing
- 3 Editorial Guest Blog Catered for AI Search
- Monthly reporting
Compare all plan features Full comparison
| Included features | Local Essentials | Local Growth | Local Authority |
|---|---|---|---|
| PLAN COVERAGE | |||
| Locations / GBP profiles One eligible location per plan. Ask us about additional locations. | 1 | 1 | 1 |
| STRATEGY & WEBSITE | |||
| Priority local keywords | 10 | 20 | 30 |
| Primary / secondary keyword split | 5 + 5 | 10+10 | 15+15 |
| Geo-grid keywords Scan radius agreed for your location. | 10 | 20 | 30 |
| Local SEO audit and strategy | Included | Included | Included |
| Geo-grid setup | Included | Included | Included |
| Initial on-page optimization: pages Setup work on existing pages. Monthly content refreshes are a separate allowance. | 5 | 10 | 15 |
| Schema markup | Included | Included | Included |
| HTML cleanup and technical fixes | Included | Included | Included |
| Internal link optimization | Included | Included | Included |
| GOOGLE BUSINESS PROFILE | |||
| Profile and category optimization | Included | Included | Included |
| GBP posts / month | 4 | 8 | 12 |
| Services, hours and photo updates | Monthly review | Monthly review | Monthly review |
| Review response support | Templates | Up to 10 drafts/month | Up to 20 drafts/month |
| CONTENT, CITATIONS & AUTHORITY | |||
| Blog posts / month | 1 | 2 | 3 |
| Guest Posts with Map Embeds / month | 1 | 3 | 4 |
| Premium Local Press Release / month | 1 | 2 | 3 |
| Local Citations / month | Included | Included | Included |
| Hyper Local Citations / month | Included | Included | Included |
| Business data aggregators Network coverage and any third-party fees confirmed in your proposal. | Included | Included | Included |
| Contextual links to GBP CID / month | 5 | 10 | 15 |
| Geo-network local links / month | 5 | 10 | 15 |
| AI/AEO/GEO Optimization | |||
| AI Prompt Optimization & Tracking | 5 | 10 | 15 |
| AEO audit -In-Depth Site Analysis | Included | Included | Included |
| Transactional Keyword Research for AI Search | Included | Included | Included |
| Keyword Mapping & Topic Clustering for AI Search | Included | Included | Included |
| Website Content for Search, GEO & AI Overviews | 1 / month | 2 / month | 3 / month |
| Entity-Focused Rich Snippets for AI | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | 1 / month | 1 / month | 2 / month |
| Content Refresh for Outdated Pages | 1 / month | 2 / month | 3 / month |
| Listicle Writing & Publishing | 1 / month | 1 / month | 2 / month |
| Editorial Guest Blog Catered for AI Search | 1 / month | 2 / month | 3 / month |
| Increase Brand Mentions in AI | Included | Included | Included |
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | Initial audit | Initial + quarterly review | Initial + quarterly review |
| Voice Search Optimization for Conversational AI | Included | Included | Included |
| GOOGLE ADS / PPC OPTIONS | |||
| Ongoing Google Search Ads management | Optional add-on | Optional add-on | Available by agreement |
| Google Search Ads scope | With add-on | With add-on | Up to 1 account / 2 Search campaigns |
| Media spend | Paid by client | Paid by client | Paid by client |
| Conversion and landing-page setup New page builds, call software and CRM integrations scoped separately. | With PPC add-on | With PPC add-on | Tracking + 1 existing-page adaptation, if PPC agreed |
| REPORTING & SUPPORT | |||
| Reporting frequency | Monthly | Monthly | Monthly |
| Maps keyword rankings | Included | Included | Included |
| Geo-grid rank tracking | Included | Included | Included |
| Citation accuracy report | Included | Included | Included |
| AI Brand Visibility Dashboard | Included | Included | Included |
| AI Visibility Reporting | Monthly summary | Monthly analysis | Monthly analysis |
| AI & LLM Click Tracking in GA | Setup + monthly report | Setup + monthly report | Setup + monthly report |
| Email, chat and phone support | Included | Included | Included |
| Lead and conversion reporting | Basic setup + monthly view | Basic setup + monthly view | Organic + paid monthly view |
Tell us about your business. We will recommend a plan and send a proposal.
Talk to a Local SEO Expert
DIGITAL AGENCY DASHBOARD
Our SEO software. Track your campaign.
Digital Agency Dashboard brings your campaign information together. Follow the work and use your monthly reports to see Google Maps keyword rankings, geo-grid tracking and citation accuracy.
The Local SEO packages also include AI & LLM Click Tracking in GA and the AI Brand Visibility Dashboard. Ask us to show you the reporting included in your recommended plan.
Schedule a Dashboard DemoGoogle Maps keyword rankings
Geo-grid tracking and citation accuracy
Monthly reports and next priorities
AI visibility reporting with your Local plan
WHY PAGETRAFFIC
Local search work. An experienced team behind it.
PageTraffic has worked in search since 2002. Our Google Maps SEO team brings profile optimization, technical SEO, content and local link building together around the customers you want to reach.
You get a defined monthly scope and people you can speak to. We explain the work, report progress and keep the campaign focused on your business and its local competition.
Local SEO expertise
Get profile, website and citation work coordinated by a team that understands how those parts connect.
Experience since 2002
Put our search experience to work on your local market, with research guiding the priorities for your campaign.
A process you can follow
Know what happens at setup and what is delivered each month. Your package makes the scope clear from the start.
Dedicated customer support
Talk to the team by email, chat or phone. Get help with your campaign without having to piece together the answers yourself.
Reporting with local context
See Google Maps keyword rankings, geo-grid tracking and citation accuracy, with monthly reporting across every plan.
Work tied to your market
Focus on the services and locations your business can serve. We use local research and campaign findings to guide what happens next.
Our SEO work
featured on
THE PEOPLE BEHIND THE PARTNERSHIPS
What clients say about working with us.
Hear from PageTraffic clients about the team and SEO work behind their campaigns.
Unlike other SEO companies, with you I know exactly what work is being done, with other companies you just hoped that they were doing what they said they were going to do!
Philip Castleton
PageTraffic client
PageTraffic has kept our company in the top spots in Google keeping our phones ringing and our website providing excellent revenues. I highly recommend PageTraffic!
Steve R
PageTraffic client
We came to PageTraffic with an idea. The guys designed, developed and optimized my site. Rest is a success story worth telling.
David Benett
PageTraffic client
GOOGLE MAPS SEO QUESTIONS
Google Maps & GBP
optimization FAQs.
Speak to our team How does GMB affect local SEO?
GMB plays a crucial role in local SEO by helping your business appear in local search results and Google Maps. An optimized GMB profile ensures your business details are accurate, which improves your visibility in local searches. By regularly updating your profile with relevant information, customer reviews, and posts, you enhance your chances of ranking higher in local search results, driving more traffic to your business, and increasing your local customer base.
What are the key elements of GMB optimization?
Key elements of GMB optimization include providing accurate and complete business information, choosing relevant categories, uploading high-quality images, and regularly posting updates. Ensuring that your business details are correct, such as address, phone number, and hours of operation, helps improve local search visibility. Engaging with customers through posts and responding to reviews also enhances your profile's effectiveness and can positively impact your local search rankings.
Can photos impact my GMB ranking?
Yes, photos play a crucial role in GMB optimization. High-quality images of your business, products, and services can attract more potential customers and improve engagement. Google’s algorithm favors businesses with visually appealing profiles, and regularly updated photos can enhance your listing’s attractiveness. Customers are more likely to choose businesses with photos over those without, which can positively affect your ranking. Make sure to upload diverse and high-resolution images to make your profile stand out.
What are local citations, and why are they important?
Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites and directories. These citations help establish your business’s credibility and improve local search visibility by signaling to Google that your business is well-established and trustworthy. Consistent and accurate citations across various platforms, including local directories and industry-related websites, contribute to better local search rankings and increased visibility to potential customers in your area.
Why is GMB optimization important for my business?
GMB optimization is crucial for enhancing your business’s visibility in local search results and Google Maps. By optimizing your profile, you make it easier for potential customers to find you, leading to increased traffic and inquiries. A well-optimized GMB profile not only improves local search rankings but also helps build trust with potential customers through accurate information and positive reviews, ultimately driving more local business and increasing your overall online presence.
How do I handle negative reviews on my GMB profile?
Regular updates to your Google My Business (GMB) profile are key to improving your ranking. Ensure that your business information is accurate and consistent across all platforms. Encourage satisfied customers to leave positive reviews, as these can significantly enhance your local search ranking. Also, frequently post updates and special offers to keep your profile active. Engaging with customer questions and reviews shows that your business is responsive and trustworthy, further boosting your local search visibility.
What role do customer reviews play in GMB optimization?
Customer reviews are vital for Google My Business optimization. Positive reviews improve your business’s credibility and can boost your ranking in local search results. They provide social proof, influencing potential customers’ decisions. Additionally, responding to reviews, both positive and negative, demonstrates your commitment to customer service and helps build trust. High volumes of good reviews signal to Google that your business is reputable and relevant, which can enhance your visibility and attract more local customers.
YOUR NEXT STEP
Let's make your business easier to find nearby.
Tell us where you operate, what you offer and how customers find you today. We will help you choose a Google Maps SEO plan and identify the work your profile and website need.
Call 800-718-7603Get Your Growth Plan
MachForm enquiry form
Design preview. Your enquiry form will be embedded here.