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Home / B2B & SaaS SEO
SEARCH EXPERTISE SINCE 2002.
B2B & SaaS SEO agency
Reach buyers researching software and business services.
Reach decision-makers researching your software, comparing alternatives and evaluating providers. Our B2B and SaaS SEO services combine technical SEO, product and solution content, comparison pages and AI search optimization, with reporting on organic traffic, demo requests and enquiries where tracking is available.
01
Search
Be found for the problem.
02
Shortlist
Show why your product fits.
03
Sales
Make the next step easy.
B2B and SaaS brands that have worked with PageTraffic
SEO FOR B2B, SAAS & TECHNOLOGY COMPANIES
SEO for how B2B buyers research providers.
A B2B purchase rarely starts and ends with one search. A team may compare features, check an integration and ask colleagues for alternatives before speaking to sales. SaaS buyers might try the product first.
We plan your SEO around those decisions. That means understanding your ideal customers, the problems your product solves and what makes an enquiry worth pursuing. Search visibility matters because it can bring the right people to your website.
Meet existing demand
Build visibility for product categories, use cases and buying questions.
Support demos and trials
Give readers a clear next step that fits how they buy.
Connect SEO to sales
Follow enquiries and signups alongside rankings and organic traffic.
WHAT YOUR CAMPAIGN COVERS
What our B2B and SaaS SEO services include.
Research your market and competitors
We study your product, sales questions, competitors and existing search performance. The result is a set of priorities for the pages and topics most relevant to your buyers.
Choose keywords with buying intent
Category terms, comparisons, alternatives and use cases need different pages. We group related searches, map them to your website and weigh commercial relevance alongside search volume.
Strengthen technical and on-page SEO
We investigate crawling, indexation, site speed and page structure. Titles, headings, internal links and appropriate structured data help search engines understand your important pages.
Show buyers how your product helps
We improve product and solution pages, build useful topic coverage and refresh outdated content. Your team supplies the product knowledge; we turn it into content people can find and use.
Build authority through relevant outreach
We research relevant publishers and content opportunities, examine your backlink profile and carry out the outreach in your plan. The focus stays on your subject matter and audience.
AI SEO, AEO & GEO
Help search and answer engines understand your company, product and expertise. Silver, Gold and Platinum combine AI prompt work, content and AI visibility reporting with your SEO campaign.
CONTENT FOR THE BUYING DECISION
Content for each stage of B2B research.
A broad guide, a comparison page and a product demo serve different needs. Your content plan should make it easy for buyers to move between them.
Research-led searches
Understand the problem
Educational guides and practical answers introduce the problem your product solves.
How do we automate customer onboarding?
Commercial searches
Compare the options
Category, comparison and alternative pages explain where your solution fits.
Customer onboarding software for SaaS teams
Product-led searches
Validate the fit
Feature, integration and use-case pages answer the questions that hold up a decision.
Does this tool work with our CRM?
Demos, trials and enquiries
Take the next step
Relevant calls to action connect the page to a demo, trial or conversation with sales.
See the product in action
SAAS SEO CASE STUDY
+325%
Increase in
organic signups.
Result published in PageTraffic's SaaS startup case study.
A California SaaS startup.
A campaign across the buying journey.
The campaign targeted niche searches at different stages of the funnel. Cornerstone content, stronger internal links and technical improvements supported the goal of bringing more buyers to signup.
- Keyword research across the funnel
- Cornerstone content and entity-based SEO
- Internal linking, schema and Core Web Vitals
- Relevant authority outreach
THE PEOPLE BEHIND THE PARTNERSHIPS
What clients say about working with us.
Feedback from our B2B and SaaS SEO page.
VV
Varun Venkatraman
PageTraffic client
PageTraffic's experience with other SaaS businesses ensured they knew exactly what was required in SEO. We have got a good increase in SQL leading to higher MRR by dominating the first page of search engines
The website saw a 50% increase in new visitors and many keywords on the first page of Google within six months.
I'm so glad that we're finally making some progress! Thanks to their efforts, our customer acquisition is now on track and scaling.
Client feedback · 1 / 3
AI SEO, AEO & GEO FOR B2B & SAAS
AI SEO for B2B and SaaS companies.
Buyers ask ChatGPT, Gemini and Perplexity to explain categories and compare solutions. Google AI Overviews and AI Mode are also changing how they research. We build on your SEO foundation with content that makes your product, use cases and expertise easier to understand.
Our AI SEO work is included in Silver, Gold and Platinum. We connect the questions buyers ask with the pages that answer them, then report on AI visibility alongside your wider campaign.
Explore Our AI SEO ServicesIncluded in Silver, Gold and Platinum
Understand the questions
Research transactional searches and buyer prompts, then map them to relevant product and solution pages.
Make your offering clear
Improve product descriptions, supporting evidence, Q&As and entity-focused structured data.
Build references to your brand
Develop content, listicles and editorial guest blogs around relevant industry conversations.
Measure what buyers find
Track agreed AI prompts, report visibility and use AI & LLM Click Tracking in GA for measurable referrals.
ChatGPT
Google AI Overviews & AI Mode
Gemini
PerplexityWHAT TO EXPECT
From product research
to monthly progress.
- 01
Learn your product and your buyer
We start with your offering, ideal customers, competitors and sales priorities. We also agree how to measure enquiries, demos or trial signups.
- 02
Audit, prioritize and map the work
Technical findings, keyword opportunities and content gaps become a plan. We prioritize the pages closest to your commercial goals and map supporting topics around them.
- 03
Improve the site and publish useful content
Our team works on technical fixes, on-page optimization and content with input from your specialists. AI plans also cover AEO audits, prompt optimization and content for AI search.
- 04
Build authority and report progress
We carry out planned outreach and track performance. Your monthly report covers completed work, search visibility and conversions, plus AI visibility for plans that include AI SEO.
NATIONAL SEO PACKAGES
B2B and SaaS SEO packages.
Choose a starting point for your campaign. We will recommend a plan after looking at your website, competitors and goals.
AI/AEO/GEO Optimization is included in Silver, Gold and Platinum. See the full comparison for the deliverables and monthly allowances.
NATIONAL SEO
Bronze
40 keywords
- 20 primary + 20 secondary keywords
- Technical & on-page SEO
- 1 website blog post / month
- 3 guest blog outreach / month
- Monthly reporting
NATIONAL SEO
Silver
70 keywords
- 35 primary + 35 secondary keywords
- Technical & on-page SEO
- 2 website blog posts / month
- 4 guest blog outreach / month
- 4 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Gold
100 keywords
- 50 primary + 50 secondary keywords
- Technical & on-page SEO
- 3 website blog posts / month
- 5 guest blog outreach / month
- 6 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Platinum
160 keywords
- 80 primary + 80 secondary keywords
- Technical & on-page SEO
- 4 website blog posts / month
- 8 guest blog outreach / month
- 10 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
View complete features comparison +
| SEO package features | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Key Features | ||||
| DAD Client Dashboard (24/7 Live Project Tracking) | ||||
| Total Keywords | 40 | 70 | 100 | 160 |
| Primary Keywords | 20 | 35 | 50 | 80 |
| Secondary Keywords | 20 | 35 | 50 | 80 |
| SEO Campaign Setup | ||||
| In-depth Site Analysis | ||||
| Content Duplicity Check | ||||
| Initial Backlinks analysis | ||||
| Google Penalty Check | ||||
| Mobile Usability Check | - | |||
| Data-driven Competitors Analysis | 1 | 2 | 3 | 5 |
| AI-powered Keyword Research | ||||
| Onsite Blog Setup | - | |||
| Toxic Backlinks Check & Disavow | ||||
| On-Page Optimization | ||||
| Title & Meta Tags Optimization | ||||
| Content Optimization | ||||
| Website Speed Optimization | ||||
| HTML Code Cleanup & Optimization | ||||
| Internal Link Structuring & Optimization | ||||
| Pages H tags Optimization | ||||
| Canonicalization/301 Redirect | ||||
| Schema Markup Implementation | ||||
| Image & Hyperlink Optimization | ||||
| Robots.txt Creation/Analysis | ||||
| Sitemap Creation | ||||
| Google & Bing Webmaster Tools Setup | ||||
| AI/AEO/GEO Optimization | ||||
| AI Prompt Optimization & Tracking | - | 4 | 6 | 10 |
| AEO audit -In-Depth Site Analysis | - | |||
| Transactional Keyword Research for AI Search | - | |||
| Keyword Mapping & Topic Clustering for AI Search | - | |||
| Website Content for Search, GEO & AI Overviews | - | 1 | 2 | 3 |
| Entity-Focused Rich Snippets for AI | - | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | - | 1 | 1 | 2 |
| Content Refresh for Outdated Pages | - | 2 | 3 | 5 |
| Listicle Writing & Publishing | - | 1 | 1 | 2 |
| Editorial Guest Blog Catered for AI Search | - | 1 | 2 | 3 |
| Increase Brand Mentions in AI | - | |||
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | - | |||
| Voice Search Optimization for Conversational AI | - | |||
| AI & LLM Click Tracking in GA | - | |||
| AI Brand Visibility Dashboard | - | |||
| Google Search Enhancements | ||||
| CTR Performance Optimization | - | - | ||
| Featured Snippets | - | - | - | |
| Breadcrumbs Enhancement | - | |||
| FAQs Enhancement | - | |||
| Videos Enhancement | - | |||
| Logo Enhancement | ||||
| Rich Snippets | - | - | ||
| Thumbnails Enhancement | - | - | ||
| Conversion Tracking | ||||
| Google Analytics Setup & Integration | ||||
| Retargeting Setup | - | |||
| Google Ads Management NEW | Optional add-on | Optional add-on | ||
| Call Tracking | Optional add-on | Optional add-on | Optional add-on | |
| Heatmap | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Scroll Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Click Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Eye-Tracking Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Record Visitors | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Link Building (Per month) | ||||
| Website Blog Writing & Promotion | 1 | 2 | 3 | 4 |
| Informational Content Writing & Submission | 2 | 2 | 3 | 4 |
| Press Release Writing & Distribution | 2 | 3 | 4 | 5 |
| Q&A Posting NEW | ||||
| Business Listings | 5 | 10 | 10 | 15 |
| DOC/PDF Submission | ||||
| Infographic Creation & Distribution NEW | 1 every second month | 1 | 1 | 1 |
| Premium Links (Per month) | ||||
| Guest Blog Outreach | 3 | 4 | 5 | 8 |
| Premium PR Distribution NEW | 1 | 1 | 2 | 2 |
| Competitor Link Building | - | |||
| Broken Link Building | - | - | ||
| Podcast Distribution | - | |||
| Social Media Marketing (Per month) | ||||
| Facebook Page Setup | ||||
| X (Formerly Twitter) Account Creation | ||||
| Unique Social Media Posting NEW | 4 | 6 | 6 | 8 |
| Facebook Ads Management NEW | Optional add-on | Optional add-on | Optional add-on | Optional add-on |
| Pinterest Creation + Optimization NEW | - | |||
| Custom Pinboards + Pin images NEW | - | 2 | 2 | 3 |
| Video Marketing (Per month) | ||||
| Voiceover Video Creation + Distribution | - | - | 1 | 1 |
| Youtube Channel Creation NEW | ||||
| Video / PPT Creation + Distribution NEW | 1 | 1 | 2 | 3 |
| Monthly Reporting | ||||
| Search Engine Rank Report | ||||
| SEO Reports | ||||
| Google Analytics Analysis Report | ||||
| Activity Report | ||||
| Monthly Action Plan | ||||
| AI visibility reporting | - | Monthly | Monthly | Monthly |
| Customer Support | ||||
| Email/Chat/Online | ||||
| 24/7 Live Project Tracking | ||||
WHY PAGETRAFFIC
An SEO team that gets to know your business.
PageTraffic has worked in search since 2002. For a B2B or SaaS campaign, that experience starts with learning your product and the market you want to reach.
You bring the product detail and customer knowledge. We bring the research, technical work, content planning and outreach to put that expertise to work in search.
Meet the teamTechnical, content and links together
Your strategy connects how the website works, what it says and the authority behind it. Each supports the pages you want buyers to find.
A campaign you can follow
An account manager, monthly reporting and Digital Agency Dashboard help you see the work and understand the priorities.
A plan that fits your stage
A focused product category and a competitive, established SaaS market need different levels of work. We help you choose the scope.
DIGITAL AGENCY DASHBOARD
Our SEO software. Track your campaign.
See rankings against your starting point, backlink activity and page-level organic performance in Digital Agency Dashboard. Follow the work across your account without piecing together separate updates.
Your monthly report explains what we completed and what comes next. Campaigns with AI SEO also include AI visibility reporting.
Schedule a Dashboard DemoWebsite and keyword performance
Campaign activity and completed work
Monthly reports and next priorities
AI visibility reporting with AI SEO
How is B2B SaaS SEO different from other SEO?
+
B2B SaaS SEO serves buyers who may research a problem, compare software and evaluate technical details before requesting a demo or starting a trial. The campaign needs content for those decisions, a technically sound website and conversion tracking that reflects your sales process.
Our work connects product, category and use-case pages with supporting content and relevant authority building.
How do you choose keywords for a B2B or SaaS company?
+
We consider your ideal customers, product categories, use cases, competitors and sales questions. We assess buying intent as well as search demand, then map related keywords to suitable pages.
Comparison and alternative searches can be useful when they match your offering. Broader educational topics support the people who are still defining their problem.
When should a SaaS business start SEO, and how long does it take?
+
Start once you can clearly explain your product, target customers and next step for a buyer. Early technical and content work gives your website a foundation as the business grows.
The time needed for results depends on your starting visibility, competition, website condition and delivery pace. We set priorities after the initial research and report progress each month.
Do your SaaS SEO packages include AI SEO, AEO and GEO?
+
Yes. Our Silver, Gold and Platinum SEO plans include AI/AEO/GEO Optimization. This adds work such as AI Prompt Optimization & Tracking, content for Search, GEO & AI Overviews, and AI visibility reporting to the campaign.
We set out the deliverables for your chosen plan in your proposal.
How do you measure B2B SaaS SEO results?
+
We report keyword visibility and organic traffic alongside the conversions you want to measure, such as demo requests, trial signups and enquiries. Your monthly report also explains the work completed.
Where CRM data and tracking are available, we can relate organic leads to qualification and sales outcomes. Plans with AI SEO also include AI visibility reporting and AI & LLM Click Tracking in GA.
INSIGHTS FROM OUR TEAM
The PageTraffic Blog
SEO INSIGHTS
The Ultimate Guide to SaaS Link Building
Read article
SEO INSIGHTS
Everything You Need to Know About B2B SaaS SEO
Read article
SEO INSIGHTS
SaaS SEO: An Actionable Guide to Grow Your Business
Read articleYOUR NEXT STEP
Tell us about your product.
Share who you sell to, what your product does and where you want to grow. We will help you choose the SEO and AI search work that fits your business.
Call 800-718-7603Get Your Growth Plan
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