THE CHALLENGE
What needed to change
Marketplaces dominated price searches, while product pages often lacked current pricing and availability.
THE WORK
How the campaign responded
- Kept price-led category pages current
- Improved product stock and price data
- Published budget and use-case buying guides
THE RESULT
Measured campaign results
Total Google Search clicks rose from 12,980 to 18,330. Four tracked electronics queries rose from 118 to 1,261 clicks; they are a subset of total traffic.
Four tracked electronics queries: 118 → 1,261 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +41% headline is calculated from the deck totals. Clicks are not unique customers or sales.
Source: PageTraffic presentation supplied for this design review, 20-Ecommerce-Tech-Store.pptx. Publication rights to be confirmed.