THE CHALLENGE
What needed to change
Large fashion marketplaces dominated searches, while collection pages gave little detail on fabrics and styles.
THE WORK
How the campaign responded
- Expanded collection and product pages
- Improved stock and size information
- Published fabric, craft and occasion guides
THE RESULT
Measured campaign results
Total Google Search clicks rose from 7,020 to 10,670. Four tracked fashion queries rose from 76 to 864 clicks; they are a subset of total traffic.
Four tracked fashion queries: 76 → 864 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +52% headline is calculated from the deck totals. Clicks are not unique customers or orders.
Source: PageTraffic presentation supplied for this design review, 19-Ecommerce-Fashion-Label.pptx. Publication rights to be confirmed.