THE CHALLENGE
What needed to change
Business buyers searching for network equipment found larger distributors first. Product pages listed specifications without enough buying context.
THE WORK
How the campaign responded
- Created solution pages for business use cases
- Added comparison guidance and clearer product details
- Placed a quote-request route on category pages
THE RESULT
Measured campaign results
Total Google Search clicks rose from 6,130 to 9,140. Four tracked hardware queries rose from 59 to 705 clicks; those queries are a subset, not the total campaign traffic.
Four tracked IT hardware queries: 59 → 705 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +49% headline is calculated from the deck’s 6,130 and 9,140 totals. Clicks are not unique buyers or verified quotes.
Source: PageTraffic presentation supplied for this design review, 21-Ecommerce-IT-Hardware.pptx. Publication rights to be confirmed.