THE CHALLENGE
What needed to change
Most Google clicks came from people who already knew the store. Generic shopping queries favored marketplaces and larger retailers.
THE WORK
How the campaign responded
- Rebuilt category pages around shopper queries
- Fixed product and merchant schema
- Added collections and useful buying guides
THE RESULT
Measured campaign results
Total Google Search clicks rose from 4,095 to 5,371. The four shopping queries shown in the presentation rose from 10 to 1,065 clicks, a narrow subset of the campaign.
Four tracked shopping queries: 10 → 1,065 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. Clicks are not unique shoppers. The later period includes Diwali and wedding season, so seasonality may contribute to the change. The presentation also includes a fixed-prompt AI visibility sample, which is separate from Google clicks.
Source: PageTraffic presentation supplied for this design review, 11-Ecommerce-Jewelry.pptx (updated second batch). Publication rights to be confirmed.