THE CHALLENGE
What needed to change
The store competed with chains and larger retailers for nearby searches. Its product category pages were hard to find.
THE WORK
How the campaign responded
- Built pages for product categories
- Maintained the Google Business Profile and listings
- Published relevant local and product content
THE RESULT
Measured campaign results
Non-brand Google Search clicks rose from 486 to 1,750 across the compared periods. Profile website clicks rose from 164 to 361.
Google Business Profile website clicks: 164 → 361
MEASUREMENT NOTES
How to read these results
Google Search Console and Google Business Profile, equal three-month periods. Non-brand excludes the store name. Clicks are not unique shoppers; regulated-product copy requires a separate publication review.
Source: PageTraffic presentation supplied for this design review, 04-Vape-Retail.pptx. Publication rights to be confirmed.