THE CHALLENGE
What needed to change
Large mattress brands and marketplaces dominated product searches, while category pages offered little comparison detail.
THE WORK
How the campaign responded
- Built mattress-finder and comparison pages
- Improved product information and structured data
- Published sleep and firmness guides and improved mobile speed
THE RESULT
Measured campaign results
Total Google Search clicks rose from 11,310 to 15,980. Four tracked mattress queries rose from 106 to 1,180 clicks; they are only a subset of total traffic.
Four tracked mattress queries: 106 → 1,180 clicks
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. The +41% headline is calculated from the deck totals. Clicks are not unique buyers or sales; the separate AI prompt sample is not part of this headline.
Source: PageTraffic presentation supplied for this design review, 13-Ecommerce-Mattress-Bedroom.pptx. Publication rights to be confirmed.