THE CHALLENGE
What needed to change
Searchers who did not know the salon name had trouble finding the two locations, particularly the newer Centerville location.
THE WORK
How the campaign responded
- Clarified location and service pages
- Updated Google Business Profiles and local listings
- Published relevant supporting content
THE RESULT
Measured campaign results
Average monthly Google impressions rose from 5,347 to 14,062, while average monthly clicks rose from 536 to 812.
Monthly Google clicks: 536 → 812
MEASUREMENT NOTES
How to read these results
Google Search Console monthly averages across two three-month periods. Impressions indicate appearances in results, not visits; clicks are not unique customers.
Source: PageTraffic presentation supplied for this design review, 10-Ohio-Salon-Traffic.pptx. Publication rights to be confirmed.