THE CHALLENGE
What needed to change
A free calculator attracted visits, while the main franchise page and state pages had limited search visibility.
THE WORK
How the campaign responded
- Mapped franchise queries to dedicated pages
- Merged overlapping content
- Expanded state pages and strengthened internal links
THE RESULT
Measured campaign results
Clicks from franchise searches rose from 1,840 to 5,890. Clicks to state franchise pages rose from 212 to 870.
State franchise-page clicks: 212 → 870
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. Clicks are not unique visitors; rankings vary by location and time.
Source: PageTraffic presentation supplied for this design review, 03-Pharma-Franchise.pptx. Publication rights to be confirmed.