THE CHALLENGE
What needed to change
The studio appeared on nearby maps, but searches for specific classes often led to competing studios.
THE WORK
How the campaign responded
- Created pages for each class type
- Maintained the Google Business Profile and local listings
- Published useful content about the classes
THE RESULT
Measured campaign results
Non-brand Google Search clicks rose from 214 to 728. Class-related clicks rose from 58 to 267.
Class-search clicks: 58 → 267
MEASUREMENT NOTES
How to read these results
Google Search Console, compared three-month totals. Clicks are not unique students or bookings.
Source: PageTraffic presentation supplied for this design review, 05-Yoga-Studio.pptx. Publication rights to be confirmed.