THE CHALLENGE
What needed to change
A live-score app needed more downloads and a larger audience among US iPhone and iPad users.
THE WORK
How the campaign responded
- Targeted US iOS users with Facebook app-install ads
- Published regular sports content on the fan page
- Ran Google AdWords ads to the App Store listing
THE RESULT
Measured campaign results
The presentation reports more than 3,500 Facebook-driven installs, more than 15,000 Facebook page likes and over 3,200 weekly App Store clicks from AdWords.
3,200+ weekly App Store clicks from Google AdWords
MEASUREMENT NOTES
How to read these results
Platform-reported campaign figures. The deck does not specify a reporting date or period for every metric; likes and store clicks are not retained users or revenue.
Source: PageTraffic presentation supplied for this design review, 25-Sports-Scores-App-Campaign.pptx. Publication rights to be confirmed.