Skip to content
D2C · Design optionsResearch workbook ↗
Get Your Growth Plan

Home / D2C SEO

SEARCH EXPERTISE SINCE 2002.

D2C SEO agency
for brands
selling direct.

Build search visibility beyond your brand name. We help your store compete for relevant product searches with useful content, stronger technical foundations and a campaign you can follow.

PRODUCT & CATEGORY SEOTECHNICAL IMPLEMENTATIONMONTHLY REPORTING

PageTraffic clients

Booyah Chicago
Indian Silk House
Mumzworld
Repose
Hidekraft

YOUR BRAND. YOUR STOREFRONT.

Direct-to-consumer SEO
across the buying journey.

D2C SEO helps people discover and buy from your brand’s own website. Your store needs to serve shoppers who are ready to order and people still comparing products, ingredients, materials or solutions.

We research those searches, match them to the right pages and make your store easier to crawl and use. Useful guides introduce your brand earlier; focused category and product pages help customers make a choice.

RESEARCH

Answer the first question

Guides built around customer needs and relevant product uses.

COMPARE

Help shoppers choose

Categories and comparisons that explain the available options.

BUY

Make product information clear

Detailed pages, useful answers and a straightforward route to purchase.

ECOMMERCE SEO PACKAGES

D2C SEO packages and pricing.

Compare the work included in each ecommerce SEO package, then talk to us about your catalog and priorities.

ECOMMERCE SEO

Bronze

Stores with up to 100 products

50 keywords

  • 3 category pages / month
  • 2 brand pages / month
  • 2 subcategory or product pages / month
  • On-page optimization & link building
  • Social media & video marketing
  • AI SEO, AEO & GEO support
  • Monthly reporting
Request this plan

ECOMMERCE SEO

Silver

Stores with up to 200 products

100 keywords

  • 5 category pages / month
  • 3 brand pages / month
  • 3 subcategory or product pages / month
  • On-page optimization & link building
  • Social media & video marketing
  • AI SEO, AEO & GEO support
  • Monthly reporting
Request this plan

ECOMMERCE SEO

Gold

Stores with up to 500 products

160 keywords

  • 10 category pages / month
  • 5 brand pages / month
  • 6 subcategory or product pages / month
  • On-page optimization & link building
  • Social media & video marketing
  • AI SEO, AEO & GEO support
  • Monthly reporting
Request this plan

ECOMMERCE SEO

Platinum

Stores with up to 1,000 products

200 keywords

  • 15 category pages / month
  • 8 brand pages / month
  • 10 subcategory or product pages / month
  • On-page optimization & link building
  • Social media & video marketing
  • AI SEO, AEO & GEO support
  • Monthly reporting
Request this plan
View complete features comparison +
Complete ecommerce SEO package features for Bronze, Silver, Gold and Platinum
Our e-commerce SEO packagesBronzeSilverGoldPlatinum
Key Features
Ideal for
Small E-commerce (up to 100 products)
Medium E-commerce (up to 200 products)
Large E-commerce (up to 500 products)
Extra Large E-commerce (up to 1000 products)
Number of Keywords optimized
50
100
160
200
Primary Keywords
25
50
80
100
Secondary Keywords
25
50
80
100
Campaign Setup
In-depth Site Analysis
Content Duplication Check
Initial Backlinks Analysis
Google Penalty Check
Mobile Usability Check
×
Data-driven Competitors Analysis
1
2
3
4
AI-powered Keyword Research
AI-powered Strategy Recommendations
Optimization of robots.txt & GoogleBot crawls
Google & Bing Webmaster Tools Setup
Google Analytics setup with conversion tracking
Shopping cart funnel analysis and recommendations
×
×
Sitemap Creation
On-Page Optimization
Canonicalization & Extensive Panda Check
Website Page Load Optimization Recommendations
Internal Link Structuring & Optimization
Page H Tags Optimization
Image & Hyperlink Optimization
Product image optimization
URL parameter crawl and indexation optimization
Link redirect audit
On-page crawl error correction
Product Markup - Schema HTML tags
Product URL Structure analysis
Rich snippets optimization
Title & Meta Tags Optimization
Page Speed Optimization Analysis
Conversion Tracking
Google Analytics Setup & Integration
Retargeting Setup
×
×
Call Tracking
Optional add-on
Optional add-on
Optional add-on
Optional add-on
Heatmap
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Scroll Maps
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Click Maps
Homepage
Mapped URL's
Mapped URL's
Mapped URL's
Content Optimization (per month)
Category Pages Onpage SEO
3
5
10
15
Brand Pages Onpage SEO
2
3
5
8
Sub category Pages/Products Onpage SEO
2
3
6
10
Link Building (per month)
Blog Writing & Submission
1
2
3
4
Informational Content Writing & Distribution
2
2
3
4
Press Release Writing & Distribution
1
2
3
4
Press Release Promotion
Business Listings
5
10
10
15
Premium Links (per month)
Guest Blog Writing & Posting
4
5
6
7
Guest Blog Promotion
Premium PR Writing & Distribution
1
1
2
3
Competitor Link Building
×
Broken Link Building
×
Social Media Optimization (per month)
Facebook & X / Twitter Account Setup
Profile Content Writing
Facebook Wall Updates
X (Formerly Twitter) Updates
Custom Facebook & Twitter Background
Video Marketing (per month)
Voiceover Video Creation + Distribution
Optional add-on
Optional add-on
1
1
YouTube Channel Creation
Video / PPT Creation + Distribution
1
1
2
2
Paid Optimization
Google Product Listing Ads
×
×
Remarketing - Google & Facebook
×
×
AI SEO, AEO & GEO
AI search optimization support
Monthly Reporting
Search Engine Rank Report
SEO Reports
Google Analytics Report
Competitor Intelligence Report
Activity Report
Monthly Action Plan
Customer Support
Email/Chat/Online
24/7 Live Project Tracking

AI SEO, AEO and GEO support is included in all four Ecommerce packages. We confirm the specific monthly work for your store in the proposal.

THE WORK IN YOUR CAMPAIGN

What our D2C SEO
services include.

Your product range, customers and technical setup shape the priorities. We agree the work and review process before implementation.

D2C keyword research and buyer intent

Find the searches behind a purchase: product types, ingredients, use cases, comparisons and brand terms. We map each group to a category, product or guide so your pages have distinct jobs.

Product and category page SEO

Improve the pages closest to a sale with useful descriptions, clear titles, internal links and product information. Category pages help shoppers narrow their choice; product pages answer the questions that hold up an order.

Technical SEO for your storefront

Review crawling, indexation, filters, duplicate URLs and product variants. We prioritize site structure, page speed and structured data, then coordinate changes with your development team.

Content for the buying journey

Develop guides and comparison content around real customer questions. Each piece connects to a relevant collection or product, helping people move from research to a considered purchase.

Relevant outreach and link building

Audit your backlink profile and competing brands to find suitable opportunities. Our team researches relevant publishers and develops useful content for outreach within the agreed campaign scope.

Organic sales and monthly reporting

Track rankings and organic landing-page performance alongside orders and revenue where analytics is configured. Your monthly report explains the work completed, what changed and what we recommend next.

COMMON STORE CHALLENGES

Why D2C SEO
can underperform.

More visits do not always mean more customers. We look at the queries, pages and technical issues behind the numbers.

Independent brand products and packaging
01

Traffic grows, but orders do not

Check the intent of organic visits and the pages receiving them. Prioritize queries with a clear connection to your product range.

02

Competitors own the useful searches

Compare their category coverage, content and technical setup to identify gaps your brand can realistically address.

03

Category pages do not help shoppers choose

Improve product grouping, useful category copy and navigation so visitors can reach a suitable product.

04

The blog attracts readers who never shop

Connect content topics and internal links to the buying journey instead of chasing unrelated traffic.

05

Paid acquisition puts pressure on margins

Develop organic product discovery alongside paid campaigns and measure each channel without assuming SEO replaces advertising.

06

Reports stop at rankings

Review landing pages, orders and revenue where tracking supports them, with clear notes on attribution and the work completed.

THREE CONNECTED DISCIPLINES

Our D2C SEO framework.

Technical SEO

A crawlable, usable store.

Audits, templates, image optimization, sitemaps, structured data and speed.

Content

Pages that answer buying questions.

Keyword mapping, on-page improvements, topic research and a content matrix.

Authority

Relevant support for your brand.

Backlink analysis, publisher research and targeted outreach.

A PROCESS YOU CAN FOLLOW

Our D2C
SEO process.

Research sets the priorities. Your monthly review connects implementation with the store’s search performance and the next stage of work.

  1. 01

    Research your brand and market

    Review the store, product range, customer questions and competing search results. Build a keyword and content model around commercial priorities, including new and established customers.

  2. 02

    Fix technical foundations

    Audit templates, HTML and images. Address crawl paths, sitemaps, speed, structured data and duplicate content, with an agreed implementation plan for your team.

  3. 03

    Improve product discovery and content

    Optimize priority category and product pages. Build a content matrix across the buying journey, research topics and connect supporting guides to the pages that sell.

  4. 04

    Build authority and review progress

    Audit links, research prospects and carry out relevant outreach. Review visibility and organic sales data each month, refine priorities and explain the next stage of work.

PageTraffic Digital Agency Dashboard campaign reporting interface

DIGITAL AGENCY DASHBOARD

Our own SEO software.
Your campaign in one place.

Follow your campaign without piecing together separate updates. Digital Agency Dashboard brings search performance and campaign activity together so you can review the work behind the numbers.

Your monthly report explains what changed, what we completed and what comes next. Where ecommerce tracking is available, we review organic orders and revenue alongside visibility and traffic.

Explore our SEO software
Rankings and organic traffic
Backlink work and activity
Store performance context
Monthly reports and priorities

WHY PAGETRAFFIC

Why choose our
D2C SEO agency?

You know your products and customers. We bring search research and hands-on SEO work, with a clear scope and a team you can speak to.

Search experience since 2002

Bring an established SEO team into your brand’s growth plans, with research, content and technical work coordinated around your store.

A straightforward working process

Start with a review of your goals and website, agree priorities and know when your team needs to supply information or approve changes.

Packages you can compare

Use the Ecommerce plans to compare catalog size, keyword coverage and monthly deliverables before choosing your scope.

A coordinated campaign

Your project manager brings the different parts of the campaign together and keeps the work aligned with your priorities.

Reporting with business context

See completed work and search performance in monthly reports. Where tracking is available, review product discovery alongside orders and revenue.

Support as the store changes

Discuss launches, catalog changes and technical questions with the team so search priorities keep pace with your business.

Our work featured on

ForbesHuffPostInc.Search Engine JournalEntrepreneurSearch Engine Watch

YOUR QUESTIONS

D2C SEO
FAQs.

Talk to our team

What is D2C SEO?

+

D2C SEO is a term used to describe a marketing strategy that uses digital channels to sell directly to consumers. In this process, you are selling your products directly to the consumer without the need for an intermediary. This allows you to build stronger relationships with your customers and provide them with a more personalized experience.

Why should I use D2C SEO?

+

D2C SEO can help you drive more traffic to your site, which means more customers and more revenue for your business. It can also help you gain authority in your industry and increase your brand awareness—which will help you get even more customers!

How does D2C SEO differ from regular SEO?

+

D2C SEO is a term that refers to "direct to consumer" search engine optimization. D2C SEO differs from regular SEO in a few key ways.

For starters, D2C SEO is all about personalization. You want to make sure that your content is tailored to each specific person who comes across it, so that they feel like you're talking directly to them. You can do this by using search engine optimization (SEO) techniques that make sure your content has keywords that match what people are searching for, but you can also do it by creating content that speaks directly to the needs of your visitors. For example, if someone searches "how to get rid of acne," then your website should have a blog post on how they can take steps toward clearing up their acne.

Another major difference is that D2C SEO uses more user-generated content (UGC), which means allowing users to share their experiences with your brand and products through reviews, testimonials, photos and videos—anything that gives them an opportunity to interact with your brand. This kind of interaction builds trust between you and your customers because they feel as though they know you better than other companies who don't offer this kind of transparency into their operations or products.

Is D2C SEO right for me?

+

If you want to build stronger relationships with your customers and provide them with a more personalized experience, then yes! You may also want to consider D2C SEO if:

  • You have an e-commerce website or blog that sells products directly to consumers (rather than through an intermediary like Amazon or Flipkart).
  • Your products are geared toward a niche market that isn't being served well by existing competitors.

How do I know if my site is optimized for D2C SEO?

+

You should make sure that your site meets all of the following criteria:

  • Has at least one page with information about each product or service offered by your company (the "About" page)
  • Has a dedicated landing page for each product or service offered by your company (the "Buy" page)

What are some examples of D2C SEO?

+

Some examples include: writing blog posts on topics that are relevant to your business; creating infographics based on data you have collected; creating videos that explain how something works or why it's important; writing product descriptions that help people decide whether or not they want to purchase something from you; writing reviews about products or services others offer (but not yours); participating in social media conversations about topics related to your industry or D2C business niche.

YOUR NEXT STEP

Discuss your
D2C SEO strategy.

Tell us about your store, product range and growth priorities. We will review your search presence and recommend a campaign with a clear scope.

Call 800-718-7603

Get Your Growth Plan

Get a website review, recommendations from our team and help choosing the Ecommerce package that fits your catalog.

Talk About My Store