BEFORE A RELEASE
Build discoverable information
Plan title pages and useful supporting content before audience interest peaks.
Home / Entertainment & Gaming SEO
SEARCH EXPERTISE SINCE 2002.
Entertainment
& gaming
SEO services.
Help audiences find your games, shows and experiences. We connect audience research, useful content and technical SEO to the searches that lead to your website.
GAME DEVELOPERS & PUBLISHERSENTERTAINMENT & MEDIAEVENTS & COMMUNITIES
PageTraffic clients
AUDIENCE DISCOVERY
Why SEO matters for
entertainment and gaming.
People search before they choose what to play, watch or attend. They also look for release dates, supported platforms, gameplay help and official information. Your website should make those answers easy to find.
We build campaigns around those different needs, from early discovery to a signup, enquiry or booking. Research covers relevant audiences and markets, while technical improvements help search engines reach your content across devices.
DURING DISCOVERY
Answer the search
Explain the game, show or experience, including platforms, availability and relevant details.
AFTER THE VISIT
Measure the next step
Track agreed actions and update content as releases, events and audience questions change.
THE WORK IN YOUR CAMPAIGN
What our SEO
services include.
Your audience, content library and release schedule shape the campaign. We agree priorities and implementation responsibilities with your team.
Audience and keyword research
Understand what people search before a release, when comparing titles and while looking for help. We group branded, genre, platform and discovery queries, then map them to the pages that can answer them.
Game, show and event page optimization
Improve titles, headings, descriptions, URLs and internal links. Give each title or event a useful page with clear availability, platform details and a relevant next step.
Technical SEO for media-rich websites
Review crawling, indexing, navigation and duplicate URLs across your content library. We prioritize speed, mobile usability, images, video pages and structured data that matches the visible content.
Content that serves fans and players
Plan launch information, guides, explainers and supporting articles around audience questions. Work with your team to keep release details, gameplay advice and availability accurate as things change.
Relevant outreach and community support
Research suitable entertainment and gaming publications for outreach and useful content. Coordinate social sharing with your campaign so audiences can discover and discuss your work.
Analytics and conversion measurement
Set up or review analytics and agree meaningful actions: signups, enquiries, ticket purchases or visits to an official store. Monthly reports connect completed work with search performance and tracked outcomes.
WHO WE WORK WITH
SEO for entertainment
and gaming businesses.
Game developers & publishers
Help players discover titles, understand supported platforms and find official release information, guides and store links.
Entertainment & media brands
Organize shows, episodes, artists and supporting content so people can find what interests them and understand where it is available.
Esports & gaming communities
Make tournament information, schedules, team pages and useful resources easier to navigate and find.
Events & entertainment venues
Develop clear event and booking pages. For location-led campaigns, we can recommend the separate Local SEO package.
THREE CONNECTED DISCIPLINES
Our entertainment and
gaming SEO framework.
Technical foundations
Help search engines and visitors reach your content.
Audits, HTML and images, crawlability, sitemaps, structured data and performance.
Audience-led content
Answer the questions behind discovery.
Keyword research, on-page optimization, topic planning and content development.
Relevant authority
Give useful content a wider audience.
Backlink analysis, publisher research and outreach aligned with your campaign.
AI SEO, AEO & GEO
Entertainment and gaming
visibility in AI search.
People also ask AI tools for recommendations, comparisons and explanations. We help you publish clear information about your brand and content, backed by details your team can verify.
AI SEO, AEO and GEO are included in Silver, Gold and Platinum. The package comparison sets out the activities and monthly allowances.
Explore AI SEOQuestions and prompt research
Identify relevant discovery and comparison questions, then track the agreed prompts within your plan.
Clear, verifiable information
Improve official brand and title information, useful answers and structured data that reflects the page.
Monthly AI visibility reporting
Review tracked mentions and citations alongside search performance. Inclusion in AI answers is not guaranteed.
Google
ChatGPT
Gemini
PerplexityA PROCESS YOU CAN FOLLOW
How we manage your
entertainment and gaming SEO.
01
Research and plan
Strategic SEO planning
Agree audiences, priority markets, release dates and the actions that matter to the business.
Competitor analysis
Review the pages competing for your audience’s searches and identify gaps in coverage and usability.
Keyword research
Map audience intent to title, service, event and supporting content pages.
02
Improve the website
On-page SEO
Refine headings, page titles, descriptions, URLs and internal links.
Technical SEO
Address crawling, indexing, performance and structured data priorities.
Content marketing
Build and update useful content around releases, audience questions and your expertise.
03
Promote and measure
Link building
Research relevant publications and carry out the agreed outreach work.
Social media coordination
Share useful campaign content through appropriate social channels; social activity is not a direct ranking guarantee.
Google Analytics setup
Configure agreed events and conversion paths, then review progress in monthly reporting.
Silver, Gold and Platinum also include the AI SEO work listed in the package comparison, with monthly visibility reporting.
NATIONAL SEO PACKAGES
Entertainment and gaming SEO packages.
Choose a starting point for your campaign. We will recommend a plan after looking at your website, competitors and goals.
AI/AEO/GEO Optimization is included in Silver, Gold and Platinum. See the full comparison for the deliverables and monthly allowances.
NATIONAL SEO
Bronze
40 keywords
- 20 primary + 20 secondary keywords
- Technical & on-page SEO
- 1 website blog post / month
- 3 guest blog outreach / month
- Monthly reporting
NATIONAL SEO
Silver
70 keywords
- 35 primary + 35 secondary keywords
- Technical & on-page SEO
- 2 website blog posts / month
- 4 guest blog outreach / month
- 4 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Gold
100 keywords
- 50 primary + 50 secondary keywords
- Technical & on-page SEO
- 3 website blog posts / month
- 5 guest blog outreach / month
- 6 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Platinum
160 keywords
- 80 primary + 80 secondary keywords
- Technical & on-page SEO
- 4 website blog posts / month
- 8 guest blog outreach / month
- 10 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
View complete features comparison +
| SEO package features | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Key Features | ||||
| DAD Client Dashboard (24/7 Live Project Tracking) | ||||
| Total Keywords | 40 | 70 | 100 | 160 |
| Primary Keywords | 20 | 35 | 50 | 80 |
| Secondary Keywords | 20 | 35 | 50 | 80 |
| SEO Campaign Setup | ||||
| In-depth Site Analysis | ||||
| Content Duplicity Check | ||||
| Initial Backlinks analysis | ||||
| Google Penalty Check | ||||
| Mobile Usability Check | - | |||
| Data-driven Competitors Analysis | 1 | 2 | 3 | 5 |
| AI-powered Keyword Research | ||||
| Onsite Blog Setup | - | |||
| Toxic Backlinks Check & Disavow | ||||
| On-Page Optimization | ||||
| Title & Meta Tags Optimization | ||||
| Content Optimization | ||||
| Website Speed Optimization | ||||
| HTML Code Cleanup & Optimization | ||||
| Internal Link Structuring & Optimization | ||||
| Pages H tags Optimization | ||||
| Canonicalization/301 Redirect | ||||
| Schema Markup Implementation | ||||
| Image & Hyperlink Optimization | ||||
| Robots.txt Creation/Analysis | ||||
| Sitemap Creation | ||||
| Google & Bing Webmaster Tools Setup | ||||
| AI/AEO/GEO Optimization | ||||
| AI Prompt Optimization & Tracking | - | 4 | 6 | 10 |
| AEO audit -In-Depth Site Analysis | - | |||
| Transactional Keyword Research for AI Search | - | |||
| Keyword Mapping & Topic Clustering for AI Search | - | |||
| Website Content for Search, GEO & AI Overviews | - | 1 | 2 | 3 |
| Entity-Focused Rich Snippets for AI | - | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | - | 1 | 1 | 2 |
| Content Refresh for Outdated Pages | - | 2 | 3 | 5 |
| Listicle Writing & Publishing | - | 1 | 1 | 2 |
| Editorial Guest Blog Catered for AI Search | - | 1 | 2 | 3 |
| Increase Brand Mentions in AI | - | |||
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | - | |||
| Voice Search Optimization for Conversational AI | - | |||
| AI & LLM Click Tracking in GA | - | |||
| AI Brand Visibility Dashboard | - | |||
| Google Search Enhancements | ||||
| CTR Performance Optimization | - | - | ||
| Featured Snippets | - | - | - | |
| Breadcrumbs Enhancement | - | |||
| FAQs Enhancement | - | |||
| Videos Enhancement | - | |||
| Logo Enhancement | ||||
| Rich Snippets | - | - | ||
| Thumbnails Enhancement | - | - | ||
| Conversion Tracking | ||||
| Google Analytics Setup & Integration | ||||
| Retargeting Setup | - | |||
| Google Ads Management NEW | Optional add-on | Optional add-on | ||
| Call Tracking | Optional add-on | Optional add-on | Optional add-on | |
| Heatmap | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Scroll Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Click Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Eye-Tracking Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Record Visitors | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Link Building (Per month) | ||||
| Website Blog Writing & Promotion | 1 | 2 | 3 | 4 |
| Informational Content Writing & Submission | 2 | 2 | 3 | 4 |
| Press Release Writing & Distribution | 2 | 3 | 4 | 5 |
| Q&A Posting NEW | ||||
| Business Listings | 5 | 10 | 10 | 15 |
| DOC/PDF Submission | ||||
| Infographic Creation & Distribution NEW | 1 every second month | 1 | 1 | 1 |
| Premium Links (Per month) | ||||
| Guest Blog Outreach | 3 | 4 | 5 | 8 |
| Premium PR Distribution NEW | 1 | 1 | 2 | 2 |
| Competitor Link Building | - | |||
| Broken Link Building | - | - | ||
| Podcast Distribution | - | |||
| Social Media Marketing (Per month) | ||||
| Facebook Page Setup | ||||
| X (Formerly Twitter) Account Creation | ||||
| Unique Social Media Posting NEW | 4 | 6 | 6 | 8 |
| Facebook Ads Management NEW | Optional add-on | Optional add-on | Optional add-on | Optional add-on |
| Pinterest Creation + Optimization NEW | - | |||
| Custom Pinboards + Pin images NEW | - | 2 | 2 | 3 |
| Video Marketing (Per month) | ||||
| Voiceover Video Creation + Distribution | - | - | 1 | 1 |
| Youtube Channel Creation NEW | ||||
| Video / PPT Creation + Distribution NEW | 1 | 1 | 2 | 3 |
| Monthly Reporting | ||||
| Search Engine Rank Report | ||||
| SEO Reports | ||||
| Google Analytics Analysis Report | ||||
| Activity Report | ||||
| Monthly Action Plan | ||||
| AI visibility reporting | - | Monthly | Monthly | Monthly |
| Customer Support | ||||
| Email/Chat/Online | ||||
| 24/7 Live Project Tracking | ||||
DIGITAL AGENCY DASHBOARD
Our own SEO software.
Your campaign in one place.
See rankings against your campaign baseline, backlink activity and website performance in Digital Agency Dashboard. Your team can follow the work without piecing together separate updates.
Your monthly report explains what changed, what we completed and what comes next. We review agreed conversion measures where tracking is available. AI plans also include AI visibility reporting.
Explore our SEO softwareRankings and organic traffic
Backlink work and activity
Signups and other tracked actions
Monthly reports and priorities
WHY PAGETRAFFIC
What sets our
SEO team apart.
A campaign should give you a clear view of the work and why it matters. We combine audience research, technical improvements and content with regular conversations about your priorities.
An established SEO process
Our work starts with research and an implementation plan, drawing on search experience since 2002.
Industry-focused research
Your audience, content formats and release schedule shape the campaign. We research the market rather than applying the same keyword list to every business.
Experience across campaigns
Bring technical, content and outreach expertise into one campaign. Ask our team for examples relevant to the work you need.
Decisions grounded in data
Use search results, site audits and analytics to set priorities and revisit them as audience demand changes.
A focus on useful actions
Define the signups, enquiries, bookings or other actions you want to measure alongside visibility and traffic.
Packages with a clear scope
Compare deliverables and monthly allowances, then choose a plan that fits your website and competitive market.
Transparent reporting
Access campaign information in Digital Agency Dashboard and review completed work, progress and next steps each month.
A dedicated team and support
Coordinate content approvals and technical changes with a team that can explain the work and respond to your questions.
Our work featured on
Why is Gaming SEO important?
+
Gaming SEO is important because it's a growing industry.
The gaming industry is worth $138 billion, and it's expected to grow by an average of 6% per year until 2023. That means more people are playing games than ever before.
If you're a game developer or publisher, you need your game to be found online so that players can find it, play it, and then tell their friends about it. This increases your chances of making money from your games online.
What are the top SEO keywords for online gaming?
+
We’re often asked what the top SEO keywords are for online gaming. Here are some of the most popular:
- Online gaming
- Online video games
- Video game industry
- Video game reviews
- How to play video games
How do I know if my game needs SEO?
+
Does it have an audience already? If so, they might be searching for it online! You can use tools like Google Trends to check how often your game has been searched over time. If the volume of searches is low, then there might not be much demand for what you're offering—but if there's high demand, then it might make sense for you to invest in SEO now!
How do you get backlinks for gaming sites?
+
Getting backlinks for gaming sites is a complicated process. It's not just about having one or two good, high-quality backlinks—it's about building a network of backlinks that will give your site the best chance at ranking well in search engines.
The first step to getting backlinks for gaming sites is identifying the places you want to reach out to and making sure they're relevant to your audience. For example, if you're a game developer, reaching out to other developers would be a good place to start. Next, identify some keywords that describe what your company does—this will help in creating content that people will find useful and want to share with others.
Then create content around those keywords, making sure it's geared towards gamers (or developers), something that will appeal to them as much as possible so that when they share it with their friends, they'll want them to check out your site too!
Finally, you need quality links from other sites—these could be any type of link: blog posts with embedded images/videos/etc., guest posts on other blogs or news sites with similar audiences as yours (make sure these are relevant!), etc.
Why should I focus on SEO for the gaming industry?
+
You should focus on SEO for the gaming industry because there is no better way to reach gamers than through their favorite medium—video games! By optimizing your content for this audience, you'll be able to reach out directly to them and increase brand awareness with highly-engaged consumers who are already interested in what you have to offer them."
How does SEO work for the gaming industry?
+
SEO for the gaming industry is a little different from SEO for other types of websites.
Gaming sites are usually very large, with hundreds or even thousands of pages. And since they're so large, they have a lot of content to rank.
This means that there are three major things you need to do in order to succeed at SEO for gaming:
- You need to make sure that all of your pages are optimized for search engines. This means using keywords in your titles and descriptions, as well as making sure that every page has a unique title and description. It also means making sure that each page has good content on it (rather than just being full of ads).
- You need to ensure that Google knows where all of these pages are located on your site. This means using the canonical tag and robots.txt files correctly.
- You need to make sure that Google sees all of the links between your pages—and that those links are pointing in the right direction!
YOUR NEXT STEP
Discuss your entertainment
and gaming SEO strategy.
Tell us about your business, audience and upcoming priorities. We will review your website and recommend a campaign with a clear scope.
Call 800-718-7603Get Your Growth Plan
Get a website review, practical recommendations and help choosing a package that fits your goals.
Talk About My Campaign