Know what needs protecting
Identify valuable landing pages, backlinks and conversions before the old website changes.
Home / SEO website migration
SEARCH EXPERTISE SINCE 2002.
SEO website migration services
Redirects, indexation checks and post-launch monitoring.
Plan the SEO work before changing your domain, platform, design or site structure. We audit the existing website, map redirects, check staging and validate the launch, then monitor crawling, indexation and organic traffic to identify issues that need attention.
01
Baseline
The pages and performance to protect.
02
Build
Content, URLs and technical requirements.
03
Launch
Checks before and after the switch.
04
Monitor
Search data, issues and the next actions.
Domain & CMS migrationsRedesign & launch supportPost-migration monitoring
Trusted by businesses with ambitious search goals.
THE FOUNDATION OF SEARCH
What are SEO migration services?
SEO migration services help protect organic visibility when a website changes its domain, platform, structure or design. The work connects existing pages to their new destinations and checks that search engines can find and understand the new site.
We start with what your business stands to lose: the pages bringing visitors, enquiries and sales. That evidence guides the migration plan, from decisions about content to the checks your team completes before launch.
Give old URLs a destination
Map moved pages to relevant replacements so visitors and search engines can follow the move.
Catch problems before launch
Test staging templates, navigation and search signals while your team still has time to fix them.
See what happens after launch
Compare traffic and search data with the baseline, investigate changes and report the next actions.
THE RISKS WE LOOK FOR
SEO risks to address before a website migration.
A page can look right and still lose its route from search. We investigate the details behind the design so your team can address preventable problems before customers encounter them.
Broken journeys
An old product URL leads to a 404 or an unrelated page.
Map the URL to its closest relevant replacement and test the destination.
Missing search content
A cleaner design removes copy, titles or links that helped the page perform.
Compare old and new templates before release, including their rendered HTML.
Blocked pages or misleading data
Staging restrictions reach production, or conversion tracking stops firing.
Check live indexability and test important journeys as part of launch QA.
Migration audit and performance baseline
We combine a website crawl with Search Console, analytics and backlink data to identify the pages that matter most. Your baseline gives us a useful comparison when the new site goes live.
Content and architecture planning
Decide what stays, moves, merges or retires. We review proposed navigation and page templates, then check that useful content, metadata and internal links carry across to the new structure.
URL mapping and 301 redirects
Match old URLs to relevant new pages and give your developers an implementation map. We test the resulting redirects for broken destinations, loops and unnecessary chains.
Staging and template review
Check the new website before release, including mobile layouts, rendered content, canonical tags, headings, schema and performance. We flag missing content and technical blockers against the migration plan.
Crawlability and launch checks
Validate robots directives, XML sitemaps, indexability and live redirects. We check that temporary staging restrictions are removed from pages intended for search and that the new URLs are linked correctly.
Analytics and conversion continuity
Check GA4, Search Console and the agreed enquiry or purchase events. We record the launch date and compare equivalent pages so a tracking change is not mistaken for a traffic loss.
Ecommerce and international migrations
Account for products, categories, filters and market versions where they are part of your move. We review relevant product markup, canonical tags and hreflang alongside URL and content changes.
Post-migration monitoring and reporting
We monitor key pages during the first 2 to 4 weeks after launch, as outlined in our migration service. Reports connect changes in traffic, indexing and conversions with issues that need action.
WHAT IS CHANGING?
SEO support for every kind of website move.
Some projects change a few URLs. Others change the domain, platform and content together. We plan around the changes your website will actually make.
- Protocol migration
- Moving from HTTP to HTTPS requires consistent redirects, secure assets and updated internal URLs.
- Subdomain migration
- Move a blog or other section between a subdomain and a folder with a plan for URLs, links and tracking.
- Domain migration
- Carry your website to a new domain with page mapping, redirects and the appropriate Search Console steps.
- Top-level domain change
- Review a move between domain extensions, including any changes to the markets your website targets.
- CMS and platform migration
- Check how a new platform handles URLs, templates, metadata, navigation and structured data.
- Website redesign
- Review content, headings, mobile performance and internal links, even when your URLs stay the same.
- Structural migration
- Reorganize categories, navigation or URL paths while giving valuable pages a clear place in the new site.
- Partial website migration
- Plan a move for one section of your website, including the links connecting it to pages that stay.
- Hybrid and combined migrations
- Coordinate domain, platform, content and design changes in one plan, with clear dependencies and launch checks.
WHAT TO EXPECT
Before, during and after your website migration.
- 01
Before development
Agree the changes, launch schedule and responsibilities. Capture the current performance and identify the URLs, content and customer journeys to protect.
- 02
During the build
Prepare the redirect map and SEO requirements. Review staging pages with your developers and track unresolved issues before release.
- 03
Before the launch decision
Check the agreed templates, redirects and tracking. Separate launch blockers from later improvements, with a named owner for each outstanding task.
- 04
On launch day
Validate the live website, important redirects and enquiry or purchase journeys. Escalate urgent problems to the people responsible for the release.
- 05
During the first 2 to 4 weeks
Monitor priority pages, indexing, rankings and organic traffic. Investigate unexpected changes and check the fixes your team releases.
- 06
At handover
Report completed work, remaining issues and the next priorities. Agree whether the website needs continued monitoring or a wider SEO campaign.
A SHARED LAUNCH PLAN
Migration readiness checks and issue tracking.
Your SEO checklist records the requirements, findings and owners behind the launch decision. We work with your team to address blockers and agree how urgent issues will be handled after release.
View the SEO migration checklist +
Before migration
Crawl and URL inventory; organic traffic and conversion baseline; backlink destinations; content decisions; redirects; staging checks.
At launch
Live status codes; redirect destinations; robots and noindex checks; canonicals; internal links; sitemaps; tracking and customer journeys.
After migration
Old and new URL crawls; important page indexation; traffic and conversion comparisons; error investigation; fixes and handover.
Have a launch date already? Share it with our team.
Plan Your MigrationWEBSITE MIGRATION FOR SEARCH & AI DISCOVERY
Preserve useful content and AI search access.
Your website may already be a source for AI answers as well as conventional search results. A migration should preserve the helpful content and business information behind those references.
We check accessible content, relevant structured data and the routes from old URLs to new pages. These support your wider AI SEO, AEO and GEO work across Google AI Overviews, ChatGPT, Gemini and Perplexity.
Explore Our AI SEO ServicesPreserve answers and evidence
Carry across useful explanations, author details and supporting material when templates or content change.
Check access to new pages
Review search crawler access and rendered content on the new site, with your team deciding the permissions for different bots.
Keep business information consistent
Check names, products and service details across the migrated pages and their structured data.
Connect with wider AI SEO
For an ongoing AI campaign, AI Prompt Optimization & Tracking and AI & LLM Click Tracking in GA help follow visibility and referrals after the move.
ChatGPT
Google AI Overviews & AI Mode
Gemini
PerplexityA PAGETRAFFIC MIGRATION AUDIT CASE
When a platform move
cost a business its rankings.
+187%
Organic traffic after an SEO audit.
Our published case describes a company that lost rankings after moving platforms. The audit found thousands of broken URLs and metadata missing from the new pages.
PageTraffic helped correct the redirects and restore the metadata. The case reports a 187% increase in organic traffic after the audit and corrective work.
Read the published audit caseWHAT THE AUDIT UNCOVERED
Thousands of 404 URLs
Old URLs had no route to the new pages.
Missing metadata
Existing titles and other metadata had not carried across.
Redirects and metadata corrected
The recovery work addressed the faults found in the migration.
A published PageTraffic result from an individual project.
WAYS TO WORK TOGETHER
Where are you
in the move?
Start with a migration plan, bring us into the launch or ask us to investigate a move that has already happened. We recommend the scope around your website and project stage.
Migration planning
For teams defining a redesign, domain change or replatform.
- Current-site audit and performance baseline
- Content inventory and priority page mapping
- SEO requirements for design and development
- Redirect plan and launch checklist
- A consultation with your migration specialist
Migration and launch support
For teams preparing to take the new website live.
- Migration planning and staging review
- Redirect and template validation
- Coordination with your development team
- Launch checks and issue escalation
- Monitoring for the first 2 to 4 weeks
Post-migration recovery
For websites that have lost search performance after a move.
- Old-to-new URL and redirect investigation
- Content, metadata and indexability checks
- Traffic and tracking diagnosis
- Prioritized recovery recommendations
- Implementation support and validation, as scoped
Need a broader review of content, backlinks and search opportunities? Explore our SEO audit services.
NATIONAL SEO PACKAGES
SEO packages and pricing.
Choose a starting point for your campaign. We will recommend a plan after looking at your website, competitors and goals.
AI/AEO/GEO Optimization is included in Silver, Gold and Platinum. See the full comparison for the deliverables and monthly allowances.
NATIONAL SEO
Bronze
40 keywords
- 20 primary + 20 secondary keywords
- Technical & on-page SEO
- 1 website blog post / month
- 3 guest blog outreach / month
- Monthly reporting
NATIONAL SEO
Silver
70 keywords
- 35 primary + 35 secondary keywords
- Technical & on-page SEO
- 2 website blog posts / month
- 4 guest blog outreach / month
- 4 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Gold
100 keywords
- 50 primary + 50 secondary keywords
- Technical & on-page SEO
- 3 website blog posts / month
- 5 guest blog outreach / month
- 6 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
NATIONAL SEO
Platinum
160 keywords
- 80 primary + 80 secondary keywords
- Technical & on-page SEO
- 4 website blog posts / month
- 8 guest blog outreach / month
- 10 AI Prompt Optimization & Tracking
- Website Content for Search, GEO & AI Overviews
- AI Brand Visibility Dashboard
- Monthly reporting
View complete features comparison +
| SEO package features | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Key Features | ||||
| DAD Client Dashboard (24/7 Live Project Tracking) | ||||
| Total Keywords | 40 | 70 | 100 | 160 |
| Primary Keywords | 20 | 35 | 50 | 80 |
| Secondary Keywords | 20 | 35 | 50 | 80 |
| SEO Campaign Setup | ||||
| In-depth Site Analysis | ||||
| Content Duplicity Check | ||||
| Initial Backlinks analysis | ||||
| Google Penalty Check | ||||
| Mobile Usability Check | - | |||
| Data-driven Competitors Analysis | 1 | 2 | 3 | 5 |
| AI-powered Keyword Research | ||||
| Onsite Blog Setup | - | |||
| Toxic Backlinks Check & Disavow | ||||
| On-Page Optimization | ||||
| Title & Meta Tags Optimization | ||||
| Content Optimization | ||||
| Website Speed Optimization | ||||
| HTML Code Cleanup & Optimization | ||||
| Internal Link Structuring & Optimization | ||||
| Pages H tags Optimization | ||||
| Canonicalization/301 Redirect | ||||
| Schema Markup Implementation | ||||
| Image & Hyperlink Optimization | ||||
| Robots.txt Creation/Analysis | ||||
| Sitemap Creation | ||||
| Google & Bing Webmaster Tools Setup | ||||
| AI/AEO/GEO Optimization | ||||
| AI Prompt Optimization & Tracking | - | 4 | 6 | 10 |
| AEO audit -In-Depth Site Analysis | - | |||
| Transactional Keyword Research for AI Search | - | |||
| Keyword Mapping & Topic Clustering for AI Search | - | |||
| Website Content for Search, GEO & AI Overviews | - | 1 | 2 | 3 |
| Entity-Focused Rich Snippets for AI | - | Up to 4 Pages | Up to 6 Pages | Up to 10 Pages |
| Q&As Tailored to Rank in AI Overviews | - | 1 | 1 | 2 |
| Content Refresh for Outdated Pages | - | 2 | 3 | 5 |
| Listicle Writing & Publishing | - | 1 | 1 | 2 |
| Editorial Guest Blog Catered for AI Search | - | 1 | 2 | 3 |
| Increase Brand Mentions in AI | - | |||
| EEAT Audit (Expertise, Experience, Authoritativeness, Trustworthiness) | - | |||
| Voice Search Optimization for Conversational AI | - | |||
| AI & LLM Click Tracking in GA | - | |||
| AI Brand Visibility Dashboard | - | |||
| Google Search Enhancements | ||||
| CTR Performance Optimization | - | - | ||
| Featured Snippets | - | - | - | |
| Breadcrumbs Enhancement | - | |||
| FAQs Enhancement | - | |||
| Videos Enhancement | - | |||
| Logo Enhancement | ||||
| Rich Snippets | - | - | ||
| Thumbnails Enhancement | - | - | ||
| Conversion Tracking | ||||
| Google Analytics Setup & Integration | ||||
| Retargeting Setup | - | |||
| Google Ads Management NEW | Optional add-on | Optional add-on | ||
| Call Tracking | Optional add-on | Optional add-on | Optional add-on | |
| Heatmap | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Scroll Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Click Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Eye-Tracking Maps | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Record Visitors | Homepage | Mapped URL's | Mapped URL's | Mapped URL's |
| Link Building (Per month) | ||||
| Website Blog Writing & Promotion | 1 | 2 | 3 | 4 |
| Informational Content Writing & Submission | 2 | 2 | 3 | 4 |
| Press Release Writing & Distribution | 2 | 3 | 4 | 5 |
| Q&A Posting NEW | ||||
| Business Listings | 5 | 10 | 10 | 15 |
| DOC/PDF Submission | ||||
| Infographic Creation & Distribution NEW | 1 every second month | 1 | 1 | 1 |
| Premium Links (Per month) | ||||
| Guest Blog Outreach | 3 | 4 | 5 | 8 |
| Premium PR Distribution NEW | 1 | 1 | 2 | 2 |
| Competitor Link Building | - | |||
| Broken Link Building | - | - | ||
| Podcast Distribution | - | |||
| Social Media Marketing (Per month) | ||||
| Facebook Page Setup | ||||
| X (Formerly Twitter) Account Creation | ||||
| Unique Social Media Posting NEW | 4 | 6 | 6 | 8 |
| Facebook Ads Management NEW | Optional add-on | Optional add-on | Optional add-on | Optional add-on |
| Pinterest Creation + Optimization NEW | - | |||
| Custom Pinboards + Pin images NEW | - | 2 | 2 | 3 |
| Video Marketing (Per month) | ||||
| Voiceover Video Creation + Distribution | - | - | 1 | 1 |
| Youtube Channel Creation NEW | ||||
| Video / PPT Creation + Distribution NEW | 1 | 1 | 2 | 3 |
| Monthly Reporting | ||||
| Search Engine Rank Report | ||||
| SEO Reports | ||||
| Google Analytics Analysis Report | ||||
| Activity Report | ||||
| Monthly Action Plan | ||||
| AI visibility reporting | - | Monthly | Monthly | Monthly |
| Customer Support | ||||
| Email/Chat/Online | ||||
| 24/7 Live Project Tracking | ||||
WHY PAGETRAFFIC
An SEO team involved in the details.
PageTraffic has worked in search since 2002. We bring that experience to the decisions a migration creates: which pages to keep, how URLs should change and what to test before the new website goes live.
Your designers, developers and marketing team get one SEO plan to work from. We explain what needs attention, help resolve questions during the build and report what we find after launch.
Meet the teamPriorities based on your website
We use your search and business data to identify the pages and journeys that deserve the closest attention.
A clear point of contact
Your account manager coordinates SEO updates and helps keep your team informed as the project moves towards launch.
Experience across platforms
We adapt the requirements to your CMS and development setup, including ecommerce and custom websites.
Support beyond the switch
The work includes post-launch checks and reporting, with further support available for outstanding issues or growth plans.
YOUR PLATFORM. YOUR MIGRATION.
SEO requirements
that fit the build.
Moving content between platforms can change how URLs, navigation and metadata work. We account for those differences in the migration plan and work through them with your developers.
Explore ecommerce SEOWordPress
Shopify
Magento
BigCommerce
Drupal
Joomla
OpenCart
Wix
Weebly
Custom PHP
THE PEOPLE BEHIND THE PARTNERSHIPS
What clients say about working with us.
Client feedback from our SEO audit work, published on the PageTraffic website.
PageTraffic has provided me with an SEO audit that was very through. They explained in detail what needs to be fixed on my site and why. The results have been impressive, my website has seen a significant increase in organic traffic. I highly recommend PageTraffic!
I am very satisfied with the results that PageTraffic has been able to achieve for my website. Their SEO audit was very comprehensive and their team is knowledgeable in the latest SEO techniques. I would definitely recommend them to anyone looking to improve their website’s ranking on Google.
The team at PageTraffic is very knowledgeable in the latest SEO techniques and provided me with a comprehensive SEO audit of my website that has help improve my website's ranking on Google.
What do SEO website migration services include?
+
Our SEO migration services include an audit of the existing website, a performance baseline, content and URL mapping, redirect planning, staging checks and launch validation. We also monitor important pages during the first 2 to 4 weeks after launch.
The scope depends on what is changing. A domain move, a CMS migration and a redesign can need different checks, so we agree the work and implementation responsibilities before the project starts.
Can I migrate my website without losing SEO rankings or traffic?
+
A well-planned migration reduces avoidable losses, but no agency can guarantee unchanged rankings or traffic. Search engines need time to process changed URLs and content, and some fluctuation can happen.
We focus on relevant redirects, content continuity, crawl access and measurement. Comparing priority pages with the pre-launch baseline helps us investigate problems rather than treating every change as the same issue.
When should we involve an SEO migration specialist?
+
Involve an SEO specialist before you finalize the new URL structure, navigation or page templates. That gives the team time to protect valuable content and include search requirements in the build.
If development is already underway, share the staging website and launch plan. If the move has already happened, we can investigate redirect, content and indexing problems through a post-migration review.
Which platforms can you help migrate, and will you work with our developers?
+
We support SEO migrations involving WordPress, Shopify, Magento, BigCommerce, Drupal, Joomla, OpenCart, Wix, Weebly and custom PHP websites.
We can work with your developers on the SEO requirements, redirect map and validation. Platform development, hosting changes and data transfer are agreed separately so everyone knows who is responsible for each part of the move.
How long does SEO migration take, and what does it cost?
+
Timing and cost depend on your website size, platform, URL changes, content changes and development schedule. We review the planned move before recommending a scope and providing a proposal.
Our migration service includes monitoring during the first 2 to 4 weeks after launch. That is the initial support period, not a promise that search performance will settle within that time. Larger or more complex moves may need a longer follow-up plan.
INSIGHTS FROM OUR TEAM
The PageTraffic Blog
SEO INSIGHTS
SEO Pricing Guide: How Much Does SEO Cost?
Read article
SEO INSIGHTS
Affordable SEO Services for Small Businesses
Read article
SEO INSIGHTS
13 eCommerce SEO Best Practices for Your Online Business
Read articleYOUR NEXT STEP
Planning a website move? Bring us in early.
Tell us your current website, what is changing and your expected launch date. We will discuss the SEO work your migration needs and how we can support your team.
Call 800-718-7603Get Your Growth Plan
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